The drafting of the "Home Furnishing Home Furnishing Industry Operation Service Specification" standard

For the home improvement industry, the service level is uneven, poor quality materials, hazardous and toxic materials are mixed, counterfeit brand names, fees are confusing, serious damage to consumer interests, and many other problems. Recently, the “Home Furnishing Home Furnishing Industry Service Standard” was established by the Ministry of Commerce of the People's Republic of China. The drafting of trade standards has now officially started and is scheduled to be completed in November 2012.

The first batch of domestic trade standards “Home Furnishing Home Furnishing Industry Business Service Standards” plan issued by the Ministry of Commerce of the People's Republic of China in 2012 was organized by the China Federation of Commerce, the Professional Committee of China Merchants Association Retail Suppliers, Beijing Wuzhou Creative Marketing Planning Co., Ltd. Other organizations set up standards drafting working groups.

Wang Min, vice president of the China Business Federation, pointed out that the "Home Furnishing Home Furnishing Industry Service Standards" is the first domestic trade standard for the home furnishing industry in China. The standards cover a wide range of contents and the drafting work will go through various investigations, discussions and discussions. , coordination and other forms of completion. The drafting of standards will be based on the principles of science, fairness, and authority, and will be selected by companies with high social influence, reputation, and rich practical experience and high theoretical level in the industry.

According to a responsible person in charge of the drafting of the standard, the standard has very important significance for standardizing industry business services, cracking down on counterfeiting and shoddy goods, and safeguarding domestic home improvement enterprises and consumer interests. First, the standards focus on solving the uneven level of service in the home improvement industry. The quality is difficult to guarantee, and the home improvement market lacks regulations and other issues. At present, the main problems in the home improvement industry are reflected in the quality of the renovation projects failing to meet the expectations and requirements of the owners; the cost of the renovation projects exceeds the budget of the home improvement company and the owners; the final effect of the renovation has failed to reach the level of design effects; the decoration materials are shoddy and the materials are good. The prices are difficult to control; false or exaggerated advertising is widespread; quotation is deliberately omitted, and arbitrary charges for designs are widespread. In the face of complex industry conditions, the drafting of standards is particularly important. On the one hand, it is necessary to standardize the industry’s business operations, standardize, standardize, and transparentize various services so that consumers can understand the relevant information in a timely manner, and they can be reasonably informed and documented in the selection of early issues and the handling of later issues. Check, to understand consumption, rest assured consumption. On the other hand, there are many chaos in the industry, and a mixed bag of people. Often those unscrupulous operators and companies lacking in regulatory awareness have destroyed the reputation of the industry. The standard will be of great significance to strengthen the cultivation of standardized corporate brands and enable consumers to clearly select home improvement companies.

The second is that the standard will propose standardized provisions for the use of inferior materials, counterfeit brand names, and confusion of charges in the home improvement industry. Furniture is the most important part of home decoration. The final level of home decoration depends largely on the grade and style of the furniture. However, there are a wide variety of furniture styles on the market, coupled with an overwhelming number of brands. When consumers purchase furniture, they are often confused and even more confused. After the selection of "brand" furniture, when they moved home, they found that there was a lot of problems and they were far from the glittering samples on the store floor.

The third criterion is that the standards will be led by the China Business Confederation to ensure the standard quality. The China Business Confederation is China's largest trade association for commodity production, distribution, trade and service industries. It has formulated several national standards such as the “Commodity After-sales Service Evaluation System”, “Guidelines for Commercial Enterprise Brand Evaluation and Corporate Culture Construction”, and domestic Trade standards have more authoritative theoretical experience and practical experience in drafting standards. While participating in the drafting of standards, enterprises are also an important way for companies to further strengthen their own business service standards, have an in-depth understanding of industry conditions, and grasp future development trends. As an outstanding enterprise in the industry, it participates in standard setting work. It contributes to improving the current status of the home furnishing industry in China and safeguarding the interests of consumers. At the same time, it reflects the company’s own social values ​​and integrity management. It virtually reflects the industry and consumers in the industry. Higher industry status and better social image.

In order to ensure that the standards are drafted fairly and fairly, the drafting group decided that the number of drafting units will be collected according to the types of enterprises, 8 to 11 home and home improvement production companies, 3 to 5 home improvement companies, 1 to 3 trade associations, home furnishing, home improvement stores, etc. 5 to 7 homes, 1 to 2 marketing planners.