Not long ago, visitors to Sanya had aroused intense concern about eating “high-priced†seafood. They did not know that in the course of our daily consumption, it is not uncommon to see examples of high-priced “services†such as low-cost consumption: High-priced accessories are charged for the purchase of electrical appliances. Fees, broadband to be bundled with new mobile phone number, wedding photos need to buy high-priced film, etc., so that our consumption was abducted by non-standard services, into a vicious cycle of some service prices hidden mystery is the decoration of the house to spend tens of thousands of horses Yuan bought two sets of bathroom equipment on the Internet. A famous brand of showers, toilets, bathroom cabinets, etc., cost thousands of dollars cheaper than the physical store. It can be difficult to install, because the installer is Problems such as finding out and installing the technology made her bother. It is understood that the installation of such bathroom products is particularly important, directly affecting the use of the general installation costs when buying in a physical store are counted in the sales price, the store contact the workers to install. Horse ** easy to find a personal installer, one heard of online shopping products and home installation, the other immediately sit down, said to sit and install 100 yuan, shower installation 60 yuan, asking price than she consulted The market price for universal installation was nearly doubled, and it was finally bargained for. Mr. Lee, who purchased a special bathroom in a physical store, also encountered annoyance: he was told at the time of installation that the angle valve, hose and glass glue used for toilet installation should be purchased separately. Valve 76 yuan, 20 to 30 yuan more expensive than the market price, in order to protect the installation effect, Mr. Li had to spend another hundred yuan to buy workers brought the corner valve and other accessories.
Ms. Pan bought a promotional LCD TV in a home appliance store. When she chose to install the wall, the worker said that she would charge 300 yuan to install the bracket. Ms. Pan questioned the store and was told that the industry rules most LCD TVs. The sales do not include the cost of installing the wall bracket. If the customer chooses to install the base on the TV cabinet, there is no extra cost.
After many consumers purchase products, they are informed of all kinds of hidden charges during the installation and after-sales services. However, it is difficult or impossible to use the products that are purchased without payment. The cost of such services is the final say. Many market prices higher than the final, most consumers desperation chose to default the hidden rules of the business, paid for something.
The price of service was so great that it was sold at the Lubupian wholesale market, and there was a row of small shops selling curtains. As soon as you enter the door, you will find a variety of finished curtains. When you ask prices, the price of these curtain fabrics ranges from 30 to 50 yuan to 200 to 300 yuan. If you want to make curtains, you will buy a width of 2.8 meters and then buy a 2 meter window. Buying curtains is no more than 4 meters, but the price is less than 1,000 yuan. If you think this way, you are wrong. Listen to the curtain shop owner's account: Choose 100 yuan a meter of ordinary fabric, the window is 2 meters wide, according to the 1:2 fold to buy 4 meters cloth 400 yuan, processed into a curtain to choose drilling processing, one meter 6 An empty hole 3 yuan need 72 yuan, curtain fabric belt 10 yuan to 10 yuan, processing fee 10 yuan to 20 yuan, Rome 38 meters to 2.5 meters to 95 yuan, if you need to process the curtain For a meter of 48 yuan per meter, then 4 meters would cost 192 yuan. Calculating the curtain cost 819 yuan. From this point of view, the money to buy cloth accounts for less than half of the finished curtain. If you say, only buy cloth to process it yourself, I'm sorry, people's bosses do not sell to you. Because the industry knows that selling curtains is to attract consumers by selling fabrics at prices even lower than the cost, and to make up for losses on accessories and accessories. The cost of those rings is only a few cents, with a roll of cloth. Also only tens of dollars.
Friends who have paved the floor know that when the floor is sold, the business promises to give a free maintenance. What is the maintenance **? Ms. Chang said that the free maintenance is a “pit†waiting for the consumer to jump in: the date of scheduled maintenance, the factory came to a worker, with what the so-called floor essential oil to do something to her home floor maintenance, made a room , to promote their own floor wax, floor oil, how to say how good, she thought he had not done a few other rooms to do maintenance, look at this situation does not buy a bottle and I do not know when to drag, buy a bottle of 198 Yuan Qian's cleaning and maintenance of the floor around the oil, more exasperating is that she later saw the same thing in the supermarket to sell only 98 yuan.
During the consumption process, the trap of selling hidden high-priced services at low prices makes consumers miserable. However, as the industry rules of many industries, such non-standard service consumption that infringes upon the interests of consumers is not uncommon. There are many examples of service consumption that can be achieved today. There are more and more common examples of services that need to be perfected in the consumer process. The installation and aftersales links that followed the purchase of one thing are all service-led, not to mention the purely service-oriented consumer food and beverage industry. Tourism, insurance, telecommunications, and other service industries account for an increasing proportion of consumption.
In recent years, China has entered a golden period of rapid growth in service consumption. From the perspective of consumption patterns, the proportion of physical consumption has declined and the proportion of service-oriented consumption has risen. The promulgation of the "Several Opinions of the State Council on Accelerating the Development of the Service Industry" has referred to expanding service consumption to a strategic level. It will create a sound and harmonious development environment for expanding service consumption, and service consumption will enter a new round of rapid growth cycles.
Judging from the actual consumption experience, the development of China's service industry is unbalanced, the contradiction between supply and demand is outstanding, and the supply of some service products is insufficient. Moreover, the quality of some service products needs to be improved, which restricts the expansion of service consumption scale. Service consumption is prone to service asymmetry and services. Quality is not easy to distinguish, and the contradiction between the supply of professional talents for service needs is insufficient. On the whole, the outlook for service consumption is good and there are many problems. It is urgent to get out of the “strange circle†and develop flourishingly.
Ms. Pan bought a promotional LCD TV in a home appliance store. When she chose to install the wall, the worker said that she would charge 300 yuan to install the bracket. Ms. Pan questioned the store and was told that the industry rules most LCD TVs. The sales do not include the cost of installing the wall bracket. If the customer chooses to install the base on the TV cabinet, there is no extra cost.
After many consumers purchase products, they are informed of all kinds of hidden charges during the installation and after-sales services. However, it is difficult or impossible to use the products that are purchased without payment. The cost of such services is the final say. Many market prices higher than the final, most consumers desperation chose to default the hidden rules of the business, paid for something.
The price of service was so great that it was sold at the Lubupian wholesale market, and there was a row of small shops selling curtains. As soon as you enter the door, you will find a variety of finished curtains. When you ask prices, the price of these curtain fabrics ranges from 30 to 50 yuan to 200 to 300 yuan. If you want to make curtains, you will buy a width of 2.8 meters and then buy a 2 meter window. Buying curtains is no more than 4 meters, but the price is less than 1,000 yuan. If you think this way, you are wrong. Listen to the curtain shop owner's account: Choose 100 yuan a meter of ordinary fabric, the window is 2 meters wide, according to the 1:2 fold to buy 4 meters cloth 400 yuan, processed into a curtain to choose drilling processing, one meter 6 An empty hole 3 yuan need 72 yuan, curtain fabric belt 10 yuan to 10 yuan, processing fee 10 yuan to 20 yuan, Rome 38 meters to 2.5 meters to 95 yuan, if you need to process the curtain For a meter of 48 yuan per meter, then 4 meters would cost 192 yuan. Calculating the curtain cost 819 yuan. From this point of view, the money to buy cloth accounts for less than half of the finished curtain. If you say, only buy cloth to process it yourself, I'm sorry, people's bosses do not sell to you. Because the industry knows that selling curtains is to attract consumers by selling fabrics at prices even lower than the cost, and to make up for losses on accessories and accessories. The cost of those rings is only a few cents, with a roll of cloth. Also only tens of dollars.
Friends who have paved the floor know that when the floor is sold, the business promises to give a free maintenance. What is the maintenance **? Ms. Chang said that the free maintenance is a “pit†waiting for the consumer to jump in: the date of scheduled maintenance, the factory came to a worker, with what the so-called floor essential oil to do something to her home floor maintenance, made a room , to promote their own floor wax, floor oil, how to say how good, she thought he had not done a few other rooms to do maintenance, look at this situation does not buy a bottle and I do not know when to drag, buy a bottle of 198 Yuan Qian's cleaning and maintenance of the floor around the oil, more exasperating is that she later saw the same thing in the supermarket to sell only 98 yuan.
During the consumption process, the trap of selling hidden high-priced services at low prices makes consumers miserable. However, as the industry rules of many industries, such non-standard service consumption that infringes upon the interests of consumers is not uncommon. There are many examples of service consumption that can be achieved today. There are more and more common examples of services that need to be perfected in the consumer process. The installation and aftersales links that followed the purchase of one thing are all service-led, not to mention the purely service-oriented consumer food and beverage industry. Tourism, insurance, telecommunications, and other service industries account for an increasing proportion of consumption.
In recent years, China has entered a golden period of rapid growth in service consumption. From the perspective of consumption patterns, the proportion of physical consumption has declined and the proportion of service-oriented consumption has risen. The promulgation of the "Several Opinions of the State Council on Accelerating the Development of the Service Industry" has referred to expanding service consumption to a strategic level. It will create a sound and harmonious development environment for expanding service consumption, and service consumption will enter a new round of rapid growth cycles.
Judging from the actual consumption experience, the development of China's service industry is unbalanced, the contradiction between supply and demand is outstanding, and the supply of some service products is insufficient. Moreover, the quality of some service products needs to be improved, which restricts the expansion of service consumption scale. Service consumption is prone to service asymmetry and services. Quality is not easy to distinguish, and the contradiction between the supply of professional talents for service needs is insufficient. On the whole, the outlook for service consumption is good and there are many problems. It is urgent to get out of the “strange circle†and develop flourishingly.
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