Can tax cuts give the ceramic industry in the dilemma a "snow in the snow"?

Just as the topic of “tax reduction” became the focus of discussion among people, a Foshan ceramics company tax schedule was also on the Internet. The data on the table shows that the ceramics company pays up to ten kinds of taxes: value-added tax is 17 for value-added; corporate income tax is 25 for profit; urban construction tax is 7 for value-added tax; education surcharge is 3 for value-added tax; local education is attached The fee is VAT 2; the diversion tax is 0.12 for value-added tax; the stamp duty is 0.03 for sales plus cost; the property tax is 1.2 for 30% off house price; the dividend tax is 20 for dividends; payroll tax, Social security. The anti-dumping of export sales, the uncertainty of the domestic market and overcapacity have become prominent problems in the development of the ceramic industry. For the development of China's ceramic industry, anti-dumping has always been with it. Last year, China's ceramic enterprises passed the "uncommon" year, which is really "the spring river plumbing duck prophet." Some enterprises that rely on exports are “forced” to withdraw from the international market because they are subject to more tariffs. Recently, China's ceramic enterprises are in the dilemma of embattled. On the one hand, countries such as Indonesia have imposed anti-dumping on Chinese ceramic enterprises. On the other hand, the fires and fish ponds in the city gates are affected by the domestic real estate regulation and control policies. Ceramic enterprises have also experienced many problems in this “internal and external troubles”. This seems to be a reappearance of yesterday's scene. The ceramic industry once again appeared in the public's field of vision in the case of "the old injury is not good" and "adding new injuries". Constrained by the international economic situation, the domestic macro environment, the rising labor costs of raw materials and the impact of anti-dumping, China's ceramic industry continues to maintain a weak state, ceramic prices are gradually moving down, ceramic companies' survival pressure is gradually increasing, and China's ceramic market will face the harsh winter of the industry. . Under the "cold winter" market of China's ceramic industry, the heavy tax burden is making the SMEs difficult, and even the taxes and fees that enterprises need to pay are higher than the profits earned. Under such circumstances, the phenomenon of tax evasion, tax evasion, and "reasonable tax avoidance" by ceramic companies has occurred from time to time. A ceramics boss said frankly: "The tax burden of two ceramic enterprises of the same scale can be 5-10 times different. Many companies have two books." At present, the ceramic industry suffers from many problems such as anti-dumping, insufficient internal power, and overcapacity. The development of small and medium-sized enterprises is difficult, which also hinders the healthy development of the ceramic sanitary ware industry. According to the survey, among the manufacturing enterprises, 33 companies believe that the tax burden will directly affect their equipment upgrade; 42 companies believe that it will directly affect innovation and transformation and upgrading; 33 companies believe that it will affect employee benefits and income. Among service companies, 27 companies believe that high taxes will affect R&D investment, and 36 companies believe that they will affect employee benefits. However, can the tax cuts allow ceramic enterprises to tide over the difficulties? I am afraid this is also the embarrassment of palliative. Ceramic companies must overcome their own difficulties and must start from their own conditions. The market demand is sluggish and the ceramic industry has overcapacity. The contradiction between production and sales is mainly from the two aspects of open source and expenditure reduction. In terms of open source, ceramic companies should open up new channels and gradually reduce product prices to promote sales and increase sales. In terms of throttling, ceramic enterprises should gradually reduce the production volume, and cultivate internal strength to improve the technical level and carry out research and design of new products to meet the needs of consumers' individualized diversification. In the future, China's ceramic industry must improve its technical level, improve its research and development capabilities, and continuously introduce diversified and personalized high-quality products to occupy the market with product quality. In addition, ceramic enterprises should explore emerging markets, avoid high-concentration competition in the industry, and differentiate their competition in terms of products and channels, thereby enhancing market competitiveness and occupying the market. Optimize product structure and strengthen the company's main position in technological innovation. Accelerate the establishment of a technological innovation system that takes enterprises as the mainstay, market-oriented, and combines production, education and research, guides and supports innovation elements to gather in enterprises, encourages enterprises to promote new product research and development, and accelerates the industrialization of scientific and technological achievements. On the one hand, organize local entrepreneurs to “go out” and go to Beijing, Shanghai, Nanchang, Jingdezhen and other cities to “mother” with relevant domestic universities and research institutes, and carry out industry-university-research cooperation and technology docking activities; on the other hand, vigorously “please come in” By holding economic and trade fairs and establishing training and research and development bases, we invite domestic and foreign research institutes to connect with local enterprises on a “zero distance” to promote the transfer of scientific and technological achievements. Kangshu Company introduced the most advanced heat-resistant porcelain production technology in China, and developed more than 150 new heat-resistant porcelain products such as medicine stew pot and high-pressure rice cooker. The Jige brand sanitary ware produced by Kyushu Company was rated as “China's Top Ten Most Developed” Potential sanitary brand products;; Magnesium reinforced porcelain technology developed by Universal has filled the gap in the province. According to statistics, the county's ceramic enterprises invested more than 60 million yuan in scientific and technological innovation every year. Compared with enterprises with strong scale and strength, it will be more difficult for SMEs to develop under the market downturn. They do not have the strong strength of large enterprises to back them up, and there are not many outlets and broad channels to support marketing. However, under the cold current, there are fairy tales and magic tricks. Some entrepreneurs believe that the market always has a blank space. SMEs must occupy the gap of the market, take a differentiated development route, and fill the market gap with personalized products. Use this to find a living space.

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