For building materials companies, in general, June, July and August are off-season. With the regulation of real estate, rising raw material prices, rising labor costs, continuous floods and droughts, and affected by various factors such as the economic and social environment, China's building materials industry is in a downturn this year. After entering May, it hit the off-season, which made the building materials market, which was originally sluggish, worse. The author walked into some large, medium and small building materials markets in Guangzhou and visited the sales and operation of some hardware stores such as hardware, paint, kitchen cabinets, sanitary ware and ceramic tiles. Businesses have reported that since the "May 1" peak season, the flow of people in the building materials market and store sales have declined significantly. In this case of getting colder, it is the company's response to make positive changes. How to change the situation of this sales is cold? Many successful people agree that traditional promotion, price reduction and other strategies are no longer the best policy. Internet marketing in the off-season is the right way out. Expanding new sales channels through network platforms, expanding brand reputation, excavating projects under construction, and participating in Sunshine group purchases are all effective ways to solve the situation of poor building materials sales. Recently, the author searched a lot of websites about building materials on the Internet. It is not difficult to find that many large-scale building materials network platforms are flourishing, and they have influenced many enterprises in the building materials industry with their unique platform style. The author finds that the network material network is very consistent with the platform that everyone urgently needs to find. The website platform not only involves engineering projects that can solve the urgent needs of building materials manufacturers, but also leads everyone to participate in the Sunshine Group purchase, realizing the organic combination of resources between the supply and demand sides; At the same time, it also promotes the branding of building materials manufacturers through the network platform, and directly shortens the distance between products and consumers and buyers through the network, and quickly and effectively solves the problem of difficult sales performance in the off-season. The net material network aggregates the building materials engineering purchaser and the building material supply manufacturer, greatly helping the building materials manufacturers to solve the intractable diseases such as the store's deserted, the sales are not uplifted, the brand promotion has no channels, and the project is difficult to find. With the help of network marketing, enterprises slowly separated from the traditional sales thinking and realized the diversified sales model of e-commerce for network marketing. In the off-season of sales, the building materials market is actually undercurrent. Most building materials sales companies will accumulate strength and find their way out in the off-season, and find another day in them.
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