Although the LCD splice industry has a large number of entrepreneurial opportunities, there are more participants, and the average opportunity is much lower than the early “judgments†of the majority of participants in the industry. This makes it impossible for the industry market to reach a “conservative and steady†stage of development. It has not reached the unanimous behavior of “collectively pressing on the brakes,†but continues to advance with a “wolf-like†expansion culture.
The formation of today's liquid crystal flat panel splicing market has many factors. However, the most important reason is the improper management strategies of some competitors in the industry and the multiple errors accumulated by these companies in their long-term operations.
First, price competition leads to market confusion. Some LCD LCD splicing companies are newly born in the LCD splicing era. Some of these companies do not understand the splicing market, monitor the operational rules of the security market, but also lack real technical strength, and there is no accumulation and accumulation of the brand market.
This part is a newly emerging enterprise, and most of them rely on the keenness of the market and geographical connections to enter the liquid crystal splicing market. They are in a disadvantageous position in the competition with traditional safety supervision companies or traditional splicing companies. Therefore, with the development of the industry market, how to improve their competitiveness and highlight some of the highlights have become these new ventures. The entrepreneur must solve the problem. In the absence of strength in many areas, the "price war" has become a very good weapon for killing.
The price war started by some companies led to confusion in the price system of the entire splicing industry. The initial market, especially the low market price in 2008, greatly absorbed the accumulated space for the industry’s “original capitalâ€, and even digested the cash benefits that should have been part of the R&D costs and the after-sales costs. The price war is the beginning of a vicious cycle in the development of the entire LCD splicing industry. Once more companies join in, there will be a small number of companies who “falsify†and shoddy. The disorder of the price mechanism and the break in the balance of interests are One of the main reasons for market chaos.
Second, in the liquid crystal splicing market, “opportunity to enlarge†has always been a market, and industry practitioners have a serious overestimation of the growth of the industry. The early DLP splicing products, due to a large proportion of non-standardized simulation technology, leading to high threshold for product experience-based technology, the market is often concentrated in the hands of a small number of companies: And these companies are clearly positioned, the market and the industry value chain clear. On the other hand, PDP spliced ​​products, because Orion earlier authorized only one agent to operate the market, the market has long been closed to more people in the industry.
The emergence of LCD splicing has changed this situation. The LCD display technology produced from the semiconductor technology system has standard cellization and modularization technology features. The standard technology interface makes the industry entry threshold extremely low. At the same time, the development of the information industry has also made many entrepreneurs see the wealth opportunities of the professional display industry. As a result, more companies, including emerging entrepreneurs, practitioners from other related industries, practitioners in the traditional security monitor industry, and professional large-screen splicing market companies, have come to this market to “opportunity.â€
Although the LCD splice industry has a large number of entrepreneurial opportunities, there are more participants, and the average opportunity is much lower than the early “judgments†of the majority of participants in the industry. This makes the industry market, when it should enter the “conservative and steady†development stage, did not reach the unanimous behavior of “collectively stepping on the brakesâ€, but continued to advance with a “wolf-like†expansion culture.
In the early and mid-term LCD splicing markets, too many companies emphasized the “expansion results†that represented market share, sales share, and sales volume, while ignoring the “profit index†and “corporate soft power, brand image†construction revenue. The rapid expansion of some companies is based on unrealistic market expectations and will certainly suffer setbacks. More importantly, these companies have not been able to grasp the opportunity period formed by the “brand soft value†well, and thus missed the best external environment for the growth and transformation of the company. This will lead to unsatisfactory business conditions, or even worse, so that companies must use unconventional methods to participate in market competition: price wars, shoddy situation, gray trading in sales, fraud resorted to endless means.
Third, in the early and middle stage, the LCD liquid crystal splicing market, brand strength companies involved in the lack of targeted "market flexibility." The traditional professional display market and spliced ​​product market is a typical “closed market within the circle†and only some of the upper-level projects and sites can be applied. However, with the acceleration of the informationization process, it was originally only in the high temples, not splicing display products beyond the reach of the rivers and lakes, and began to enter large-scale applications. The market it faces is also subdivided into multiple sub-sectors with different functional, price and quality requirements from a single high-end market.
The popularity of the splicing market is accompanied by the emergence of LCD splicing technology. This change in the market, in the early stages of the emergence of liquid crystal products, and even until the middle stage, did not cause the industry's original splicing manufacturers pay enough attention. The products of traditional splicing companies continue to stay in the high-end market, and there is no corresponding product for the universal market to enter the emerging field in a timely manner, resulting in early “brand vacuums†in some emerging markets. Most of the practitioners in these fields are brand-new companies and market segments. In the absence of brands and leaders with influence and appeal in the field, market chaos will inevitably emerge.
With the continuous development of the LCD liquid crystal splicing market, it has now entered a typical "industry" eradication period, and certain brands, quality is not too hard, and companies with busy business operations are bound to be eliminated. The LCD splicing market has changed from rapid growth to steady growth. It is considered to be a "wrong" in the early stage of slow digestion and to overcome the bottleneck process in many industries. It is an industry from the youngsters who have not yet done yet, to the beauty of Yushu. The inevitable stage of a handsome young man.
The formation of today's liquid crystal flat panel splicing market has many factors. However, the most important reason is the improper management strategies of some competitors in the industry and the multiple errors accumulated by these companies in their long-term operations.
First, price competition leads to market confusion. Some LCD LCD splicing companies are newly born in the LCD splicing era. Some of these companies do not understand the splicing market, monitor the operational rules of the security market, but also lack real technical strength, and there is no accumulation and accumulation of the brand market.
This part is a newly emerging enterprise, and most of them rely on the keenness of the market and geographical connections to enter the liquid crystal splicing market. They are in a disadvantageous position in the competition with traditional safety supervision companies or traditional splicing companies. Therefore, with the development of the industry market, how to improve their competitiveness and highlight some of the highlights have become these new ventures. The entrepreneur must solve the problem. In the absence of strength in many areas, the "price war" has become a very good weapon for killing.
The price war started by some companies led to confusion in the price system of the entire splicing industry. The initial market, especially the low market price in 2008, greatly absorbed the accumulated space for the industry’s “original capitalâ€, and even digested the cash benefits that should have been part of the R&D costs and the after-sales costs. The price war is the beginning of a vicious cycle in the development of the entire LCD splicing industry. Once more companies join in, there will be a small number of companies who “falsify†and shoddy. The disorder of the price mechanism and the break in the balance of interests are One of the main reasons for market chaos.
Second, in the liquid crystal splicing market, “opportunity to enlarge†has always been a market, and industry practitioners have a serious overestimation of the growth of the industry. The early DLP splicing products, due to a large proportion of non-standardized simulation technology, leading to high threshold for product experience-based technology, the market is often concentrated in the hands of a small number of companies: And these companies are clearly positioned, the market and the industry value chain clear. On the other hand, PDP spliced ​​products, because Orion earlier authorized only one agent to operate the market, the market has long been closed to more people in the industry.
The emergence of LCD splicing has changed this situation. The LCD display technology produced from the semiconductor technology system has standard cellization and modularization technology features. The standard technology interface makes the industry entry threshold extremely low. At the same time, the development of the information industry has also made many entrepreneurs see the wealth opportunities of the professional display industry. As a result, more companies, including emerging entrepreneurs, practitioners from other related industries, practitioners in the traditional security monitor industry, and professional large-screen splicing market companies, have come to this market to “opportunity.â€
Although the LCD splice industry has a large number of entrepreneurial opportunities, there are more participants, and the average opportunity is much lower than the early “judgments†of the majority of participants in the industry. This makes the industry market, when it should enter the “conservative and steady†development stage, did not reach the unanimous behavior of “collectively stepping on the brakesâ€, but continued to advance with a “wolf-like†expansion culture.
In the early and mid-term LCD splicing markets, too many companies emphasized the “expansion results†that represented market share, sales share, and sales volume, while ignoring the “profit index†and “corporate soft power, brand image†construction revenue. The rapid expansion of some companies is based on unrealistic market expectations and will certainly suffer setbacks. More importantly, these companies have not been able to grasp the opportunity period formed by the “brand soft value†well, and thus missed the best external environment for the growth and transformation of the company. This will lead to unsatisfactory business conditions, or even worse, so that companies must use unconventional methods to participate in market competition: price wars, shoddy situation, gray trading in sales, fraud resorted to endless means.
Third, in the early and middle stage, the LCD liquid crystal splicing market, brand strength companies involved in the lack of targeted "market flexibility." The traditional professional display market and spliced ​​product market is a typical “closed market within the circle†and only some of the upper-level projects and sites can be applied. However, with the acceleration of the informationization process, it was originally only in the high temples, not splicing display products beyond the reach of the rivers and lakes, and began to enter large-scale applications. The market it faces is also subdivided into multiple sub-sectors with different functional, price and quality requirements from a single high-end market.
The popularity of the splicing market is accompanied by the emergence of LCD splicing technology. This change in the market, in the early stages of the emergence of liquid crystal products, and even until the middle stage, did not cause the industry's original splicing manufacturers pay enough attention. The products of traditional splicing companies continue to stay in the high-end market, and there is no corresponding product for the universal market to enter the emerging field in a timely manner, resulting in early “brand vacuums†in some emerging markets. Most of the practitioners in these fields are brand-new companies and market segments. In the absence of brands and leaders with influence and appeal in the field, market chaos will inevitably emerge.
With the continuous development of the LCD liquid crystal splicing market, it has now entered a typical "industry" eradication period, and certain brands, quality is not too hard, and companies with busy business operations are bound to be eliminated. The LCD splicing market has changed from rapid growth to steady growth. It is considered to be a "wrong" in the early stage of slow digestion and to overcome the bottleneck process in many industries. It is an industry from the youngsters who have not yet done yet, to the beauty of Yushu. The inevitable stage of a handsome young man.
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