Questionnaire: What do you like about solid wood furniture?
For the average consumer, it is an important criterion for simply measuring the characteristics of furniture. Solid wood is appreciated by people because of its pure material, environmentally friendly materials and beautiful texture. With the changes of the times, the charm of solid wood furniture is also changing, and everyone has different reasons for falling in love with solid wood furniture. The newspaper launched a questionnaire on solid wood furniture, analyzing the value of solid wood furniture from the choice of industry and consumers, and providing a reference for the future development of the industry.
Nearly 70% of consumers care about materials
In the question of whether or not to care about materials when choosing furniture, 66% considered this an “important measureâ€. From this point of view, in the minds of consumers, the distinction between solid wood, sheet metal and other materials is an important factor in distinguishing the identity of furniture. The identity of solid wood furniture has reduced the threshold for merchants to enter the industry. Solid wood furniture needs to be highlighted in other aspects such as design and function, so as to be concerned by consumers.
Why is solid wood furniture popular?
Natural, environmentally friendly and durable are the top three reasons. It can be seen that the reason for consumers to choose solid wood furniture is still considered from the perspective of use, and it also encourages merchants to show the charm of “wood†to the greatest extent when developing solid wood new products, and perfectly combine with the functional requirements of furniture.
Regardless of the reason for solid wood furniture, more than half of them chose "the price is too expensive." Compared to panel furniture, solid wood furniture is indeed more expensive and often more than doubled. For ordinary first-time home buyers, buying a house, decoration has spent most of the budget, solid wood furniture as a medium-to-high-end product, it is indeed limited consumption. How to make solid wood furniture go to many consumer groups? This may be a broad market space.
For the species of solid wood furniture, more than half of the people chose “not understanding the natureâ€, 33% of them think that “there are too many trees in the marketâ€, the tree species are different, the raw materials are different, the furniture is different in nature and the value is not the same. For consumers, they are more concerned about the function and value of the furniture when using it. Perhaps the merchant should also make some efforts in the marketing strategy, and no longer let the tree species publicity become a gimmick.
Consumer groups are gradually becoming younger
At the time of purchase, most consumers will still know some solid wood craftsmanship, and good craftsmanship will also add points to the furniture. Although solid wood furniture wins in material, if the process is not satisfactory, it will still not make consumers tempted. Smart businesses should learn to pursue perfection from the details and be the leader in solid wood furniture manufacturers.
The style and design of solid wood furniture has always been a concern in the industry. The design is dull, the products are the same, and innovation is needed to become the common aspiration of consumers and the industry. However, the endless stream of plagiarism and the popular style of a swarm of bees, the industry is always difficult to appear a hundred flowers. Innovation should be the driving force of the solid wood industry, otherwise consumers will eventually give up.
Does solid wood consumption have age?
Consumers’ responses are almost half. Traditionally, the mainstream consumers of solid wood furniture are older groups, but this phenomenon is slowly changing. Good products attract consumers not simply by age, the inherent temperament and style of furniture will attract groups with common interests. The blurring of the age line indicates that the solid wood market is gradually improving.
"New Chinese" has become a new term for solid wood innovative design. Some people think that the industry needs, some people think that the same is different, some people think that style and function should be both, and some people think that solid wood needs a new wave. Regardless of the point of view, we can see the industry's thirst for the new style of solid wood furniture design. Innovation is the biggest driving force for the development of the industry.
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