Mary Kay and Beijing Benz reached strategic cooperation

Recently, Mary Kay (China) Cosmetics Co., Ltd. and Beijing Benz Automotive Co., Ltd. have reached a strategic cooperation. Beijing Benz officially became a partner in the “Mary Kay Pink Sedan” reward program. The cooperation models were Beijing Benz’s new long wheelbase E-Class and C-Class sedans. According to Mary Yu, President of Mary Kay China, “The Mary Kay Pink Sedan” award program is recognition of Mary Kay's best distributors. The strategic cooperation with Beijing Benz is to use high-end brands to recognize their achievements. Simple product supply is even a win-win combination of strong brands. It is understood that the "Mary Kay Pink Car" Award Scheme was founded by Mary Kay Company founder Mary Kay Asher in 1969 and was introduced to China in 1997. Of the hundreds of thousands of Mary Kay sales teams in China, there are nearly 1,500. People realized their dream of "Pink Sedan."