Superstar Technology has not received market attention at the initial stage of its listing, and has once broken its hair. However, for a very decentralized market such as hand tools, Superstar Technology stands out from thousands of hardware hand tool companies, and its market share has risen to the sixth place in the world, which is not easy.
Currently, due to its unique business model and resource integration capabilities, the market has gradually recognized superstar technology, and the secondary market's share price trend has also become increasingly strong.
“To go to the giant star research, first visit the product showroom. The showroom is like a supermarket, filled with tens of thousands of tools, not only manual tools, lithium battery power tools, lighting tools, knives, etc., but also includes household combination tools, automotive combinations Tools, marine combination tools, camping tools, etc. Since 99% of superstar products are exported to Europe and the United States, the visit also has a perceptual understanding of the consumption level and DIY culture of developed countries.I think if the future domestic DIY market starts, this market space It is unimaginable.†A field researcher who studied at Superstar Technology (002444) described it as such.
Hand tools belong to consumer products. "Superstar technology products are mainly sold to the resident consumer market in developed countries. The core value of an enterprise lies in the control of sales channels. While the company's industry attributes belong to hardware tools in the country, the market positions the company in general machinery enterprises, leading to an undervalued initial market value." "An Zhong Securities analyst Zhang Zhongjie said.
The main business of Superstar Technology is engaged in the research, development, production and sales of hand tools and hand-held power tools. The main consumer groups are households, and the products are mainly used for the reconstruction of houses, gardens, and home garages. The company is the leading enterprise in hand tool products in the domestic tool hardware industry. The total export volume ranks in the forefront of the industry. It is the largest hand tools supplier in Asia and Europe for many large-scale hand tool product sellers in Asia.
The aforementioned researchers also agree with Zhang Zhongjie: “Tools are consumer products in foreign countries. Just as I visited the exhibition hall to experience the consumption levels and DIY culture of developed countries in Europe and America, foreign countries purchased handle tools as consumer goods.â€
Light asset management model For a very fragmented market such as hand tools, Juxing Technology stands out from thousands of hardware hand tools companies. In 2009, it achieved sales revenue of 1.564 billion yuan and its market share rose to sixth place in the world. Superstar Technology attributes its success to unique business models and resource integration capabilities.
For the business model, the company's executive secretary He Tianle said: “The products we operate are very traditional, but the business model is very advanced. 99% of our products are exported to Europe and the United States. Our customers are mainly world top 500 furniture and building hardware supermarkets. Our special place Because, according to the needs of the market, the organization engineers continuously research and develop, and more than 400 new products are put into sales each year.The product is produced by the subsidiary company with 1/3 of the product, and is produced by more than 600 outsourcing partners in all parts of the country.We provide technology , channels, to control the quality of products sold under the brand "Star Technology" to the rest of the world."
“Indeed, the asset-light business model is the biggest bright spot of superstars. The company provides customers with R&D and one-stop procurement services in the form of ODM. The company’s downstream suppliers exceed 600, 70% of products are purchased externally, and only one fixed asset Millions or so, relying on strong R&D capabilities, 70% of the products sold by the company each year belong to new products and maintain good bargaining power, said the aforementioned researcher.
Five years of domestic sales reached 1 billion in 2009, Superstar Technology domestic sales of 8.5041 million yuan, accounting for only 0.54% of main business income; in the first half of this year, domestic sales of 6.309 million yuan, accounting for 0.85%. Under this circumstance, Superstar Technology shouted out the slogan "Does domestic sales reach 1 billion yuan within five years."
He Tianle stated that the company has expanded domestic sales from this year onwards: First, boutiques, generally in large city shopping malls, have put on more than 100 products such as flashlights, lighting tools and nail clippers. The main sales target is Alice, Tool enthusiasts, there are some buy gifts. "This year has opened four in Hangzhou, I feel very good, gross margin of 70% -80%, may be promoted throughout the country next year." Second is to build a dealer system, and now there are more than 100 agents Superstar Technology.
“At present, China’s tool brand is a blank. We plan to make the domestic market bigger within five years, and make Superstar Technology a national brand. We personally feel that domestic sales will reach RMB 1 billion within five years,†said He Tianle.
However, these grand goals have been treated with caution by the industry. "Starstar Technology is essentially a hardware wholesaler that manages export sales channels. Foreign markets are still the main battlefield," said Zhang Zhongjie. The aforementioned researcher said: "The company has been very active in exploring the domestic market. However, we have seen more failures in export to domestic sales and expressed cautiousness over the five-year target of more than one billion yuan in the domestic market."
Currently, due to its unique business model and resource integration capabilities, the market has gradually recognized superstar technology, and the secondary market's share price trend has also become increasingly strong.
“To go to the giant star research, first visit the product showroom. The showroom is like a supermarket, filled with tens of thousands of tools, not only manual tools, lithium battery power tools, lighting tools, knives, etc., but also includes household combination tools, automotive combinations Tools, marine combination tools, camping tools, etc. Since 99% of superstar products are exported to Europe and the United States, the visit also has a perceptual understanding of the consumption level and DIY culture of developed countries.I think if the future domestic DIY market starts, this market space It is unimaginable.†A field researcher who studied at Superstar Technology (002444) described it as such.
Hand tools belong to consumer products. "Superstar technology products are mainly sold to the resident consumer market in developed countries. The core value of an enterprise lies in the control of sales channels. While the company's industry attributes belong to hardware tools in the country, the market positions the company in general machinery enterprises, leading to an undervalued initial market value." "An Zhong Securities analyst Zhang Zhongjie said.
The main business of Superstar Technology is engaged in the research, development, production and sales of hand tools and hand-held power tools. The main consumer groups are households, and the products are mainly used for the reconstruction of houses, gardens, and home garages. The company is the leading enterprise in hand tool products in the domestic tool hardware industry. The total export volume ranks in the forefront of the industry. It is the largest hand tools supplier in Asia and Europe for many large-scale hand tool product sellers in Asia.
The aforementioned researchers also agree with Zhang Zhongjie: “Tools are consumer products in foreign countries. Just as I visited the exhibition hall to experience the consumption levels and DIY culture of developed countries in Europe and America, foreign countries purchased handle tools as consumer goods.â€
Light asset management model For a very fragmented market such as hand tools, Juxing Technology stands out from thousands of hardware hand tools companies. In 2009, it achieved sales revenue of 1.564 billion yuan and its market share rose to sixth place in the world. Superstar Technology attributes its success to unique business models and resource integration capabilities.
For the business model, the company's executive secretary He Tianle said: “The products we operate are very traditional, but the business model is very advanced. 99% of our products are exported to Europe and the United States. Our customers are mainly world top 500 furniture and building hardware supermarkets. Our special place Because, according to the needs of the market, the organization engineers continuously research and develop, and more than 400 new products are put into sales each year.The product is produced by the subsidiary company with 1/3 of the product, and is produced by more than 600 outsourcing partners in all parts of the country.We provide technology , channels, to control the quality of products sold under the brand "Star Technology" to the rest of the world."
“Indeed, the asset-light business model is the biggest bright spot of superstars. The company provides customers with R&D and one-stop procurement services in the form of ODM. The company’s downstream suppliers exceed 600, 70% of products are purchased externally, and only one fixed asset Millions or so, relying on strong R&D capabilities, 70% of the products sold by the company each year belong to new products and maintain good bargaining power, said the aforementioned researcher.
Five years of domestic sales reached 1 billion in 2009, Superstar Technology domestic sales of 8.5041 million yuan, accounting for only 0.54% of main business income; in the first half of this year, domestic sales of 6.309 million yuan, accounting for 0.85%. Under this circumstance, Superstar Technology shouted out the slogan "Does domestic sales reach 1 billion yuan within five years."
He Tianle stated that the company has expanded domestic sales from this year onwards: First, boutiques, generally in large city shopping malls, have put on more than 100 products such as flashlights, lighting tools and nail clippers. The main sales target is Alice, Tool enthusiasts, there are some buy gifts. "This year has opened four in Hangzhou, I feel very good, gross margin of 70% -80%, may be promoted throughout the country next year." Second is to build a dealer system, and now there are more than 100 agents Superstar Technology.
“At present, China’s tool brand is a blank. We plan to make the domestic market bigger within five years, and make Superstar Technology a national brand. We personally feel that domestic sales will reach RMB 1 billion within five years,†said He Tianle.
However, these grand goals have been treated with caution by the industry. "Starstar Technology is essentially a hardware wholesaler that manages export sales channels. Foreign markets are still the main battlefield," said Zhang Zhongjie. The aforementioned researcher said: "The company has been very active in exploring the domestic market. However, we have seen more failures in export to domestic sales and expressed cautiousness over the five-year target of more than one billion yuan in the domestic market."