Interest rates hit the country's eight hardware door companies how to cross the gap

Wooden doors, as a new field of hardware building materials, quickly developed in the country, among them there are no lack of wooden doors started businesses, but also has the strength of the capital of home companies to join. Last year, the wooden door industry achieved a production value of 70 billion yuan. Originally it thought that this year's wooden doors will continue the momentum of last year's development. However, the current market situation is far from satisfactory. Can wooden doors withstand pressure?

After the Spring Festival, the cries of raising interest rates spread throughout the country. Not only that, eight years ago the new country began to affect the property market. According to the survey, many cities had zero transactions on the first transaction date of the property market in the new year, and the regulation of the property market began to show its strength gradually.

The change of the real estate policy environment has already affected the development of the downstream home market, especially the introduction of the new “State of the Eight”, which is very severe. Finally, Chongqing and Shanghai have finally started to pilot property tax. This means that even if there are no monetary tightening measures to raise interest rates, the property market will adjust. With the interest rate hike, there will be a superposition effect of monetary policy and real estate policy. The two forces will cause the property market to have a certain degree of downturn.

Positive point of view: more regulation is easier to reshuffle in the wooden door market. “The policy is to suppress people who buy two houses. This is a good thing for those who have a rigid need to buy a house. Even a person who can’t afford a single suite can afford it, but it’s guaranteed. The room will still buy furniture. These are the people who have an impact on the furniture industry." Experts introduced the reporter to the Zhonghua Net. In fact, at the beginning of the regulation of the property market, rigid demand will choose to wait and see. However, with further intensification of regulation and control, excessive growth in house prices has been curbed or even dropped. Rigid demand has increased substantially and the wooden door industry can be truly activated. From this perspective, strengthening the regulation of the property market will increase the nutrition of the wooden door industry and make the wooden door industry grow healthily.

As the downstream chain of the real estate industry, the wooden doors will be implicated in the inevitable. So what kind of impact will the wooden door industry have on the eight countries and the interest rate increase environment? Or, as other voices say, with the gradual shrinkage of investment and speculative markets, the wooden door market will usher in more benign development space. In response to this, most industry veterans have responded and you have different ideas, but all have one thing in common. That is, from a long-term perspective, the overall market competition will develop in a more healthy direction.

Anti-side point of view: the development of wooden doors under the control of the more ups and downs In the past two years, the wooden door market has been constrained by the turbulent adjustment of the upstream housing market. On the one hand, it is looking forward to spring on the one hand and actively heating on the other. The hard work of "R&D" in the wooden door industry seems to be somewhat weak, but the soft measures of "marketing" have come somewhat stronger. Especially in the recent two consecutive years of the wooden door industry, the development of wooden doors has become even more "weak."

The Xiongfu Wooden Door Market has always been a big brand enterprise, and due to its characteristics, wooden doors are more easily imitated. Therefore, the protection of intellectual property rights has become a major headache for major businesses. What's more, different products are similar, so what kind of color is used? The regulation of the property market and the increase in the interest rate of the central bank will make the problem even more prominent.

Conclusion:

Wooden door companies need to have enough mentality to deal with the regulation, because it is not just for first-tier cities, but for the national market. The policies of restricted loans, land control, real estate industry supervision, and previous increases in deposit reserve ratios and interest rate hikes are all targeted at the country. These policies will greatly affect the development of the wooden door industry, so the development of wooden doors still needs to wait and see. .