In 2010, he rushed through the ups and downs in the ups and downs. Since the end of 2009, a large number of ceramic companies have digested their stocks in order to wait and see the market situation in 2010. So there was the illusion of a boom in the beginning of the year. However, the good times did not last long, and the big players in the market once again pulled out our unexpected red card. After May, the sales of ceramics fell all the way, pushing the bottom line.
In 2010, the state and local governments intensively introduced real estate regulation and control policies to curb speculation and the excessive rise in housing prices in some cities; by the end of November, 15 cities had introduced implementation rules for real estate regulation;
In 2010, the inventory pressure of ceramic production areas in Jiangxi, Shandong, Hunan, Hubei, Liaoning and other places began to appear prematurely from May, and the vicious price war began. The inventory pressure is still tight to the nerves of enterprises, and a large number of ceramic enterprises across the country are in abundance. Discontinued;
In 2010, energy conservation and environmental protection became an unavoidable theme in the development of the ceramics industry, and the low-carbon environmental protection storm became more and more fierce. The restrictions on power generation and production and the thinning of ceramic tiles in various production areas are getting higher and higher;
In 2010, inkjet printing violently impacted the traditional ceramic printing process, the full glaze technology was pushed open, and most of the advantages of polished tiles and antique bricks were integrated. Ceramic tile production was once again completely new after the automatic production of glazed tiles in 1984. Revolutionary era...
This is 2010!
It is ups and downs, unpredictable; it is unexpected and unexpected! The ceramic industry has not hesitated to integrate into the global economic market, and the era of brick presses like printing machines is gone forever.
However, we have withstood all the pressure and we are improving! China Ceramics Network closely follows the pace of the times, always standing at the height of the industry, appealing and shouting, and has been widely recognized by the industry, and we are also greatly improving ourselves. Looking back at 2010, we compiled and selected the “Top 10 News Events on China's Building Sanitary Ceramics in 2010†from each day's report, in order to taste and reflect on every reader who cares about the development of China's ceramics industry, with a view to experience and The lesson is more brave.
Investment in the field of flowering ceramics sales further regionalization
At the end of 2009, when the shadow of the financial crisis gradually disappeared, a new round of expansionary impulses in the ceramics industry broke out again. At the beginning of 2010, the first enterprise in Foshan, Guangdong, once again invested in Teng County, Guangxi, and then invested in Enping, Jiangmen, Guangdong, and set off a round of investment boom around Dafoshan. Outside Guangdong, Sichuan Jiajiang, Jiangxi Gao'an, Fengcheng, Jingdezhen, Jiujiang, Pingxiang, Yifeng, Zhangzhou, Hunan Hengyang, Yueyang, Hubei Dangyang, Liaoning Faku, Jianpin, Henan Hebi, Changge, Inner Huang, Inner Mongolia Erdos, Jilin Huadian, Hebei Gaochun, Shanxi Yangcheng, Quanyang, Jincheng and other areas of investment everywhere, or continue to go to the ceramic production line, in addition to Guangdong Foshan boss, a large number of Zhejiang Wenzhou and Fujian's capital strong entry Ceramic industry. It can be said that in addition to Tibet, in 2010, all provinces, municipalities and autonomous regions across the country have put on ceramic production lines.
At the same time of investment everywhere, the sales of ceramics were further regionalized. Each production base seized the local market with a radius of 500 kilometers with a low geographical margin, which seriously disrupted the traditional market sales pattern. For example, Zibo and Linyi in Shandong, their traditional markets are Shandong, Henan, Hebei and Northeast China; but with the rapid rise of Henan Hebi, Changge, Neihuang, Inner Mongolia Erdos, Jilin Huadian, Hebei Gaochun and other emerging new production areas. Its market space has been severely suppressed, and Jiangxi Gaoan is no exception.
At the same time, the investment everywhere and the further regionalization of the market have also led to a serious excess of regional production capacity. Due to the lack of correct estimation of the market situation, blind production has led to unprecedented stocks. Until November, many companies were under pressure from inventory. I have to stop a lot of production.
Mandatory energy saving and emission reduction, a large number of production areas have been hit hard
On December 11, the Notice of the First Level Emergency Response of the City's Energy Conservation Early Warning and Control issued by the Office of the Government of Enping. On the second day, all ceramic enterprises in the jurisdiction were forcibly shut down and stopped production. Huachang, Xinyu, Xinjincheng, Huidefeng, Baiqiang, Zhengde, Ronggao, Quansheng, Jiajun, Jiahong, etc. included the transfer from Foshan. Ceramic companies have been hit hard. Workers retire leave in advance and it is difficult to resume work. This is a typical shutdown event that occurred at the end of the year by the local government to meet the energy conservation and emission reduction targets.
In fact, Enping is only the latest thing. In the first half of this year, major producing areas suffered from energy conservation and emission reduction and power cuts. As early as the beginning of this year, Shandong Zibo forced the implementation of energy conservation and emission reduction, and introduced relevant policy measures, so many companies were shut down. After the explosion of the Stank ceramic gas furnace, the government found a political opportunity to order all ceramic companies in Zibo to stop production. Although a small number of companies resumed production after one month, there were less than 20 in total, accounting for 1/15 of the total number of ceramic enterprises. Not only that, at the end of November, less than one month after the start of construction, in order to complete the energy-saving and emission reduction targets, the ceramic enterprises in Zhangdian District of the jurisdiction were once again forced to stop production.
In Guangdong Zhaoqing, Qingyuan, Fujian Jinjiang, Henan Neihuang, Liaoning Faku are all in varying degrees, the local government in order to complete the goal of energy conservation and emission reduction, environmental protection, power cuts, ordered shutdowns and so on. Looking around 2010, companies in all producing areas have been hit hard by mandatory energy conservation and emission reduction. It can be expected that in the future, energy conservation and emission reduction will become the sword of Damocles hanging on the head of ceramic enterprises.
Chinese ceramic tile encounters the largest anti-dumping investigation in the history of the European Union
On May 27, the EU domestic industry submitted an application for anti-dumping against China Ceramics to the European Commission, which was formally opened on June 19. There are more than 1,400 enterprises involved in this anti-dumping case. The enterprises involved in the case cover almost all well-known ceramic enterprises in China, 80% are from Guangdong, and 80% of Guangdong's export enterprises are from Foshan, with nearly 250, and the amount of anti-dumping cases exceeds 300 million. Dollar. More than 60 Foshan enterprises participated in the response, and the China Building Sanitary Ceramics Association and the China Ceramic Industry Association all set up a leading group to be responsible for replacing the country and the industry without damages. This is the largest anti-dumping investigation that the Chinese ceramic industry has encountered in the European Union for many years. From the relevant data, the EU ceramics enterprises have requested to use the United States as a third-party reference country when submitting anti-dumping applications. If the United States is the substitute country, if the EU anti-dumping Chinese ceramics enterprises fail to respond, the tariff is estimated to reach 400%, Chinese ceramics. The industry will suffer even greater losses. By the end of the year, there was no final result in this anti-dumping investigation.
Real estate iron wrist control to market sales is hard to say pain
From the "National Ten" on April 17, the "New Five" on September 29, and the series of policy documents intensively issued by various ministries and commissions in the past two months, the Party Central Committee and the State Council have curbed the excessive rise in housing prices. The determination of the momentum is firm, and the regulation of the real estate market continues to increase. As of the end of November, 15 cities including Beijing, Shanghai, Guangzhou, Sanya, Nanjing, Hangzhou, Wenzhou and Xiamen have successively issued implementation rules for implementing the national secondary control, restricting purchases, implementing differentiated mortgages, and increasing housing supply. Provisions are made in various aspects such as the construction of affordable housing.
As the upstream industrial chain of the real estate industry, the market sales of the ceramic industry have been greatly affected, and the first affected ceramic distributors. Whether it is engineering or home improvement, it has dropped significantly since May. This year's ceramics market is really hard to say because of the impact of real estate regulation. Although it is mainly the first-tier market to feel the cold current, there is no obvious improvement in the second- and third-tier markets, mainly because consumers mostly hold the currency and wait and see. There are different degrees of virtual high in various real estates. After the central government introduced the property control, ceramic dealers have certain psychological concerns about the project, resulting in the decline of ceramic sales. At the same time, this new round of regulation will definitely spread to the second and third-tier markets. Recently, reporters visited some prefecture-level cities in North China. The local housing prices are obviously high, and the annual increase rate is more than 2,000 yuan/m2, which is extremely inconsistent with the local economic development. It can be expected that the second and third grade building materials market in Mingchun will be affected.
Inkjet printing and full-glazed glazed tile production to a new era
On March 30th, Gold Asia Ceramics held the “2010 Gold Asian Spring New Fashion Show†at the Crowne Plaza Foshan Hotel, “Golden Avatar Premiereâ€. The first domestic 3D digital inkjet stereo brick launched by Gold Asia has attracted great attention in the ceramic industry. After that, Hongyu Enterprise introduced 3D high-definition rubber roller printing technology comparable to inkjet printing technology. Since then, inkjet printing technology has been widely spread in building tile companies; New Pearl, New Zhongyuan, Marco Polo, Guanxing and Qianghui have successively launched inkjet printing production lines. At the same time, the full-glazed glaze product launched in 2009 combines most of the advantages of antique bricks and polished tiles in combination with inkjet printing, becoming the mainstream trend of ceramic tile production. Polished tiles and antique tiles will be unified for glazed tiles. The traditional printing technology replaced by inkjet printing technology will only be a matter of time. This is the era of China's ceramic tile production has once again entered a new era after the automatic production of Chinese glazed tiles in 1984. With the localization development of inkjet inks by advanced color glaze enterprises such as Yuhong glaze and Golden Eagle pigment, the introduction of inkjet printing equipment independently developed by Keda Electromechanical, Ke Yue Printing Machine and other ceramic machine companies, new ceramic tile production technology The spring of revolution will come formally.
In the case of land violations, the Qingyun Yunlong Ceramic Industrial Park was called to stop
On May 4, the Ministry of Land and Resources issued 14 investigations and cases of illegal cases and 4 cases of supervision and supervision. The Qingyun Yunlong Ceramic Industrial Park ranked first, and the land and resources departments were suspended from development due to illegal land resources. Except for the construction of 2,486 mu of land already occupied, the rest of the land is re-cultivated and re-greened. More than a dozen Foshan enterprises were affected. According to the initial agreement, the Premier League plans to put into production 10 production lines, 4 in Tianyu, 6 in strong, 6 in Baoshi, and 8 in Juncheng. More than 10 ceramic enterprises in Foshan, such as Huiya, Meibang, and Jianhuang, have signed up, but Huiya plans to put into production 8 production lines, 6 US states and 2 strong porcelains. According to informed sources, these companies are listed in the list of enterprises that are required to move out of Foshan. The deadline is October 31 this year, the development of the park is called to stop, making the contract to prepare for the future of more than 10 ceramic enterprises in Foshan. Not yet.
Due to the “stopping eventâ€, more than 10 Foshan contracting companies such as Huiya, Meibang and Jianhuang could not enter the industrial park on time. The Foshan Chancheng District Government and the Foshan Ceramic Industry Association have launched a series of public relations actions. The two levels of local government in Qingyuan also speeded up the declaration of land use, organized the materials to report in accordance with relevant laws, regulations and documents, and improved the procedures for the land use of 6768 mu of the provincial approved park.
At present, there are 16 enterprises signing in the Foshan Chancheng (Qingxin) Industrial Transfer Industrial Park, with a total planned investment of 7.51 billion yuan. A total of 13 production lines of 5 ceramic enterprises have been put into trial production, and the accumulated fixed assets have been invested 1.6 billion yuan. There are 8 trial production enterprises and 16 production lines. From January to September this year, the park has completed a total production output of about 720 million yuan, completed a tax of about 25 million yuan, and provided more than 3,000 jobs. Other companies that have already signed up have begun to emerge from the shadow of the “stopping event†and have entered the park one after another. On November 22nd, Nanfang Daily published an article saying: "In May this year, the park was temporarily suspended by the Ministry of Land and Resources, and the park once again entered the normal development track."
Eagle brand ceramics returned to the state-owned dust settled Xinying brand ceramics group was established
On August 4, Eagle Holdings (E04.SI) announced on the Singapore Exchange (Singapore Exchange) that the major shareholder Shiwan Town Xinli Investment Management Co., Ltd. acquired Foshan Shiwan Yingpai Ceramics Co., Ltd. and Foshan Shiwan Eagle Huapeng The relevant transaction procedures of the three companies including Ceramics Co., Ltd. and Yingpai Ceramics Industry (Heyuan) Co., Ltd. were completed on August 3. So far, after more than seven months of coordination and resource integration, Eagle Reorganization has completed the formalities stipulated by relevant laws and regulations. Shiwan Street successfully acquired three entities under Eagle Holdings, and Eagle employees have also completed their understanding. Guangdong Legal Brand Ceramics Group Co., Ltd. was formally established, and the original Eagle Holdings has no physical enterprise, becoming a shell company with only cash. Shiwan Street successfully acquired Eagle Ceramics, which marked the successful transformation of Yingpai Ceramics from the first overseas listed ceramics enterprise into a state-owned enterprise. The original major shareholder Shiwan Town Xinli Investment Management Co., Ltd. also became the full name of Yingpai Ceramics. Lin Wei is the head of the company. On August 18th, the series of activities of the opening ceremony of Guangdong Eagle Brand Ceramics Co., Ltd. and the 36th Anniversary of Eagle Brand was held in Foshan. Yingpai Ceramics is a symbolic enterprise in China's ceramic industry. It has a long-standing banner. The history of building and selling ceramics is one of the most important enterprises in the modern ceramics industry. The Eagle Group, which has been known worldwide for its reputation as “the world's polished tiles, China's polished tiles and eagle cardsâ€, is the only one that can be done so far. Representing Chinese ceramics companies in Bologna, Italy.
Shiwan Town Sub-district Office implements a unique collective management mechanism for the implementation of the “authorized and self-operated†model of Yingpai Ceramics. It not only reflects the separation of government and enterprise, but also gives the Eagle management the greatest management and management responsibility, and also establishes a good supervision and management. The reward mechanism finally allowed Eagle to establish an international business management model. Nowadays, after the reorganization and transformation of the Eagle brand, the integration of a variety of resources and strength, a face-lift, a new look, successfully removed the heavy historical burdens, out of the historical low.
Keda Electromechanical 960 million acquisition of Henglitai monopoly domestic press market
On April 29, Keda Electromechanical announced that it had passed the "Proposal on Guangdong Keda Electromechanical Co., Ltd. to absorb the merger of Foshan Henglitai Machinery Co., Ltd. in compliance with relevant laws and regulations" by means of a ballot. The overall transaction price is 960 million yuan. After the completion of the merger, all assets, liabilities, business and personnel of Henglitai will be merged into Keda Electromechanical, and Henglitai Company will cancel it.
According to relevant information, in 2009, Keda Electromechanical's main business income reached 1.426 billion yuan, with a market capitalization of 12.4 billion yuan and Henglitai's revenue of 820 million yuan. After the merger of the two, the domestic press market share will be as high as 80%, and will quickly increase its share in the international market. Keda Electromechanical Secretary-General Zhou Peng told reporters: "The cooperation between Keda and Henglitai has been in existence for a long time. This merger and merger, in strict accordance with the assets restructuring regulations of listed companies, after the merger of the two companies, will further strengthen and expand Chinese ceramics. Equipment industry." According to the announcement, the initial estimate of Henglitai's net assets is about 960 million yuan. It is reported that Keda Electromechanical paid 100 million yuan in cash to all shareholders of Henglitai, and another 860 million yuan was paid by way of issuing shares. The price of the issued shares was 20 trading days before the announcement of the first board resolution to review the merger. The average transaction price of the company's stock, namely 18.97 yuan / share. Based on this calculation, the number of shares issued is approximately 4,534,700 shares.
Keda and Henglitai are the two giants in China's ceramic equipment industry. The two giants have joined hands and become explosive news in the industry. It is understood that in the ceramic equipment industry, the highest technical content is the automatic hydraulic brick press, Henglitai is currently the largest domestic ceramic press market, the market share is high, the most sought-after ceramic machine enterprises. In recent years, along with the expansion and migration of the ceramic industry in Foshan and the rise of major ceramic producing areas, the presses with Henglitai and Keda have been in short supply for a long time, and they are selling well in the Southeast Asian ceramics market. The operating conditions are very good, especially Henglitai company, its press often has to wait a long time before it can be mentioned. After this merger, Kodak and Henglitai's press market share will account for more than 80%, and even large-scale brick presses will reach 100%. In addition to Sacmi, the domestic press market will have a unique situation. .
Acquired the joint Fengqi Yunyong sanitary ware industry to usher in a new competitive era
French T&B Investment Company and China Foshan Baili Sanitary Ware Co., Ltd. officially hand in hand
Following the August 2006, the Spanish Lejia Group acquired all the assets of Yingpai Sanitary Ware Co., Ltd., and the Eagle brand bathroom was transformed into an eagle bathroom. In February 2009, it turned into a Foshan Xinle Sanitary Ware (Eagle Sanitary Ware) limited by Lejia. The company has acquired all the assets of Jiangmen Jisuodu Sanitary Ware Brand. After Ina acquired the American Standard (Asia Pacific Shares) and other acquisitions, this year, the sanitary industry has seen a new acquisition boom.
First of all, Fujian Yinzhou Wanjia Ceramics, which is affiliated to the navigation aid sanitary ware, successfully acquired American West Kiln Co., Ltd., Wanjia Ceramics has 100% of its shares and all marketing and retail outlets, which will drive Wanjia Sanitary Ware to add 10 million US dollars annually. Market share in the US is expected to increase steadily. Then, Zhuhai Platinum European Sanitary Ware, which is owned by Seagull Sanitary Ware, officially took over Sanying Sanitary Ware on November 1. Foshan Sanying Sanitary Ware operates as the independent business unit of Seagull Sanitary Ware. These marks the beginning of a new wave of acquisitions in the sanitary industry.
In addition to the acquisition, the mutual integration and integration of the sanitary industry is also in full swing; Xiamen Luda joins hands with Hecheng Sanitary Ware; on November 29th, French T&B Investment Company injected huge sums of money with China Foshan Baili Sanitary Ware Co., Ltd. to form a strong cooperation. New Foshan Baili Sanitary Ware Co., Ltd., a joint venture of the company; Nanjing Dalang Building Materials Co., Ltd. and Germany ROY (Lei) Sanitary Ware Co., Ltd., established Foshan Leyi Ceramics Co., Ltd., the marketing headquarters is located in China Ceramic Industry Headquarters Base, is in secret In the tight decoration, “Lei†tiles will be developed, produced and sold nationwide. These acquisitions and mutual integration indicate that the sanitary industry is welcoming the new era of competition.
Ceramic bathroom business celebrity endorsement and listing become fashionable
At the 2010 Shanghai Kitchen and Bath Show, the Apollo booth was triggered by the presence of Michelle Reis, and the “fans†flocked to 2010. Whether it is a tile enterprise or a sanitary ware company, celebrity endorsements and listings are the most year-long years, which is almost in ceramic sanitary ware enterprises. Become a fashion. Fan Bingbing endorses Huasheng Sanitary Ware, Guan Zhilin endorsement Shenwang integrated bathroom, Xu Jinglei endorsement eagle bathroom, Li Jiaxin endorsement Apollo, Lu Liangwei endorsement Shenguang bathroom, Jia Jingwen endorsement special ceramics technology, Wang Han endorsement Hengtong bathroom, Chen Guokun endorsement Zhejiang Ruian Yalin sanitary ware, Cai Ming endorsement Fengbei Sanitary Ware, Zeng Zhiwei endorsed Jianglong Plumbing Co., Ltd., Ma Yizhen endorsement navigation standard bathroom, Weng Hong endorsement Andrei bathroom, Wu Jing endorsement Wenzhou apple bathroom, Shen Xue, Zhao Hongbo endorsement Dongpeng ceramics, Zhang Tielin endorsement Europe and the United States bathroom, Li Bingbing endorsement Jiu Mu sanitary ware Etc., endorsements in ceramic sanitary ware enterprises become a fashion.
In addition to endorsements, in 2010, the company's listing became a hot word in the ceramic sanitary ware industry. In 2010, the listed companies were: Jinjiang Hengda Ceramics, listed in the US Nasdaq; Hunan Tianxin Technology, listed in Tianjin equity trading Asia Ceramics, listed on the GEM of the London Stock Exchange; Zhongyu Sanitary Ware, listed on the main board of the Frankfurt Stock Exchange. In addition, Dongpeng Ceramics, Bode Precision, Yinghuang Sanitary Ware, Ou Lusha Sanitary Ware, and Jiu Mu Group have launched the listing plan this year. In addition to a foreign listed company (Zhongyu Sanitary Ware), there are 29 listed companies in Nan'an City, Fujian Province. Among them, 9 companies have completed the shareholding system transformation. Five companies have basically completed the preparatory work for listing, and the provincial securities bureau is counseling. Three of the filings were approved by one of the counseling and acceptance, and one of the foreign exchange acceptance letters was obtained. These dynamics indicate that ceramic sanitary ware enterprises are embarking on a new development path of capital operation through the listing approach.
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