Some merchants in the provincial city launched the "net price system" reporter Zhang Zhuoran photo
There is no room for negotiating what price to sell or what price to sell. Such clear prices are commonplace in supermarkets and shopping malls. Since the National Development and Reform Commission issued a call, both home appliance stores and e-commerce companies have begun to implement clear prices. However, with the chaos of the high price of European and American-style furniture, the immaturity of the home furnishing industry is evident from the difficulty of advancing the real price. In the Post- “Da Vinci†era, many dealers and store operators lamented that wanting clear prices was tested by both consumer mentality and operating costs.
To mark a real price, consumers will place an order if they think it is worth it, and leave if they think it is not worth it. This was originally a very simple matter, but in the home furnishing industry, it has become a clear price, discount sales. In many cases, whether the discount can be increased depends on the customer's ability to bargain. The opaque price seems to have become the unspoken “unspoken rule†of the home furnishing industry.
An European and American brand furniture agent, who asked not to be named, told reporters that they had also tried “a bargain†before, but because consumers were used to bargaining shopping habits, they had little effect. "At present, home furnishing stores are caught in a strange circle. It is difficult for consumers to buy goods without promotion and activities. This also forces merchants to raise the price and then discount to attract consumers." Jinan Fuya Home Furnishing Manager Manager Zhang Zhiming told reporters, "Consumers always want cheaper consumer psychology and demand to a certain extent, which induces merchants' discounts."
During the investigation, the reporter learned that most of the household stores in the provincial capital have a rental system. However, in recent years, as foreign home furnishing brands have continued to settle down in Jinan, the competition in the furniture industry has become fiercer and fierce, which has caused the immature furniture industry to shift its direction in the development.
"Originally, three people ate cakes, and now five people are robbing." Zhang Zhiming calculated an account for the reporter. Taking a provincial general store as an example, a dealer with four or five hundred square meters would have to pay six or seventy dollars a year. Ten thousand yuan rent. "Such large operating costs make dealers have to rely on increasing the unit price of customers to ensure profits. The rules of the store not intervening in prices have created a hotbed for dealers' price liberalization to a large extent."
"Now the home furnishing market can be compared to a farmer's market, and a mature industry cannot have a bargaining purchase status." As a "spoiler" of the provincial city home furnishing industry, Zhang Zhiming's home furnishing market proposed a real price system for the provincial city furniture The industry has caused a lot of waves. "If the practice of high prices for European and American-style furniture continues to spread, it will make the furniture industry more and more untrustworthy." However, the reporter also saw that the average price of European and American home furnishing products is only half the price before the "restructuring" or even lower. Some consumers have raised concerns.
A Ms. Li, who is preparing to renovate, said that the sofa, which was previously priced at more than 50,000 yuan, now has a price of only 20,000 yuan, which makes her doubt whether there are any defects in quality. In this regard, Zhang Zhiming said that European and American furniture has always given consumers an illusion of high prices. "Its craftsmanship and material selection are far inferior to domestic mahogany furniture. The idea of ​​choosing European and American furniture should be shifted from furniture grade to style preference. Regardless of consumers buying any furniture, it is necessary to see the manufacturer." Zhang Zhiming revealed that at present, Europe and the United States Manufacturers of traditional furniture are mixed, and there is no shortage of cheap furniture produced by small southern workshops. "In the process of buying European and American furniture, consumers should not only consider the price factor, but also pay more attention to manufacturers. Now, some European and American furniture have their origins marked."
In addition, Zhang Zhiming also said that the return of European and American furniture prices to rationality will not only enable more consumer classes to accept European and American furniture, but also benign competition in the industry is what manufacturers and store operators hope to see.
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