The home industry is about to usher in new development opportunities

According to the survey, as the post-80s and post-90s entered the age of marriage, China still has a very large housing gap, and it is necessary to renovate when buying a new house. Our home furnishing industry is about to usher in a new development opportunity, but it is the same as the past The difference with “meat eating” is that this time, the integration and elimination of hidden industries in the opportunities, some companies that started by imitating and have followed the cottage without creativity, not only do not enjoy this opportunity, but will step into a long winter.

 

 

Innovation and style are the soul of the company, each brand must have its own unique banner

 

If in the past a home furnishing company did not have its own core technology, but could only make a profit by copying and copying the price war at the same time, then this situation will be gradually ended in the future, and gradually become a consumer with the post-80s The main force, their consumption concept is quietly changing. On the basis of the traditional requirements of robustness and environmental protection, they have added new requirements. Today's consumers are more and more inclined to the personal style and unique personality of the product, and they pay great attention to the compatibility of East and West in product design. At the same time as being excellent, the design reflects the pursuit of taste and style of the younger generation of urban white-collar workers.

 

In 2013, when the Chinese home furnishing market was generally sluggish, Bangpai Ballot's full-room custom furniture, with its unique design concept and charming product style, became popular among consumers as soon as it was launched. A small sensation for this commentator pointed out that Bangpai Ballot has found a breakthrough in the development of the industry, and has begun to lead the rise and achieve the top ten brands of customized furniture.

 

Development must have ideas, products must be positioned

 

Entering 2013, the common view in the home furnishing industry is that opportunities still exist, but the threshold is gradually rising. In the transformation of the entire home furnishing market, the situation that traditional brands of high, middle and low-end products will be gradually disappeared, and the advantages of precise positioning of products are gradually emerging. For a specific consumer group, sticking to their own design style is the rise of an enterprise. Best ideas. The success of Bangpai Ballot is a very typical example. At the beginning of the establishment of the company, Bangpai Ballot adhered to the design concept of Europe and Italy, while maintaining an elegant taste and romantic style, and deeply implanted personality Customizing this development path, in the face of all kinds of temptations, has always been unwavering, and has always insisted on taking its own unique path. After years of development and years of precipitation, it has finally built a sky of its own in the overall home furnishing market in China by virtue of its accumulation, and it is striving Move forward. The example of Bangpa Luote, the top ten brands of wardrobe cabinets, has pointed out a very clear development direction for most home furnishing enterprises that are in trouble, that is, sticking to the style of their products and forming their own product positioning.

 

With the recovery of the housing market, China's overall home furnishing market will usher in a new golden era after eliminating a group of companies without core technologies, but analysts point out that this opportunity does not allow all companies All eat meat, and only those companies with strong strength, reputation, and style, such as Bangpai Ballot's overall home, will slowly rise in this opportunity.

 

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