Furniture e-commerce new channel: WeChat store

GO Jiaju Newsletter With the rapid development of society, WeChat is gradually spreading in people's daily lives. According to reports: By the end of June 2014, the number of WeChat users had reached 438 million. For the furniture industry, WeChat is a social tool that is used properly and is a tool that can bring profit to the enterprise. Micro store, as the latest way of WeChat marketing, has the advantages of zero cost, zero risk and zero inventory.

Some companies with advanced thinking have begun to aim at the new "cake" of micro-shopping. WeChat brings new business opportunities In 2014, we will open WeChat. We will find “Shopping” in “Discovery”. WeChat has evolved from a social platform to a life interaction platform, which includes communication, shopping and entertainment. The earlier WeChat merchants displayed and priced the products through the circle of friends of the personal account, and each order was realized through WeChat communication. Now, the WeChat public platform has added the function of WeChat store, which can realize the functions of adding, managing, order management and defending rights. Whether it is for sellers or consumers, WeChat stores are very convenient, it is easier for sellers to open stores, and buyers are more convenient to pay. Consumers can also take a look at the WeChat store while brushing WeChat, which saves time and makes it easy to pay.

"Zero threshold" channel furniture companies can experience O2O

WeChat store is a real “zero threshold” channel for merchants. Some furniture manufacturers are not familiar with the operation of third-party trading platforms, and they don’t dare to easily test furniture e-commerce. Then we can start WeChat store first. Opened to easily access the O2O model, learn and understand the knowledge of furniture e-commerce, and gain a valuable e-commerce experience.
Internet industry insiders said that the emergence of "WeChat small shop" is another sign of WeChat's orderly opening, and it is also a new exploration of WeChat in the field of e-commerce, which will inevitably bring new possibilities to merchants and the entire e-commerce ecosystem. In addition, the launch of “WeChat Small Shop” can better standardize the ecological environment of WeChat public platform, establish a unified standard access service, and build a better and more convenient platform for enterprises to embrace mobile Internet. It can be said that the birth of WeChat store is undoubtedly good news for the furniture manufacturers who are slightly weak in offline marketing. The competition in the furniture industry has become more and more intense. Brand alliances, single-store promotions, and cross-border cooperation have made the competition in the furniture market more intense. Some furniture manufacturers simply cannot afford to see the needles and seek certain economic benefits. The advent of WeChat store has brought timely rain to many furniture companies that have suffered from channel development.
Furniture after-sales service needs to be done WeChat store has low operating costs, and the popularity and added value of mobile Internet shopping methods are incalculable. WeChat stores may bring a new business revolution. At the time of the emergence of new market opportunities, the sellers who test the water first should discuss with the production enterprises, closely cooperate, not only do pre-sales services, but also do a good after-sales service to ensure that consumers are buying products from WeChat stores. After that, enjoy a pleasant shopping experience, become a repeat customer, and bring new passengers.
Micro-shop marketing prospects Wechat marketing is very suitable for the marketing needs of the relatively low furniture market due to its low cost, quick effect and high precision. Through the "one-on-one" communication method of WeChat, furniture sales staff can let customers know more about products and services, and be their home consultants. When they encounter problems, you can help answer them.
Some senior marketing trainers in the home industry believe that compared with traditional marketing methods, WeChat's biggest advantage is to collect the customer's fragmentation time. When the customer is idle, they can view the dynamic information posted on WeChat. Both the merchant and the potential customers It’s easy, it also delivers valuable information, which is more user-friendly than the old-fashioned distribution of flyers, group texting, and telemarketing. It has a young consumer base, is in line with the times, has a high rate of attention, and has a fast spread. Such advantages can increase the breadth of corporate promotional information.
Some insiders pointed out that WeChat rapid marketing does have the characteristics of low-cost dissemination of promotional information, but in the practice of home enterprises, do not use WeChat as a pure advertising transmitter, but evolve into a customer management tool to maintain and operate customers "friends." In order to truly utilize and exert the many advantages of WeChat means.
WeChat store is a powerful tool to deepen customer experience, making WeChat a new tool for product display, communication and payment from a simple tool for receiving information and transmitting information, making WeChat a more constructive tool for life. In general, the birth of WeChat's WeChat store is undoubtedly good news for furniture companies. Furniture companies can experience O2O and let WeChat store become a new channel for furniture e-commerce, and become a warm store where customers can visit anytime, anywhere. .
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