At the 7th Expo, in addition to the door industry enterprises, the lock industry related to it is also the focus of the exhibition. Hangying Lock is one of them.
General Manager Ying Yuhang told reporters that this year's Hang Ying's booth area is 56 square meters. The main products displayed are the door's high-end handle, high-grade lock core and smart lock. "During the last year's Expo, we signed a lot of orders at the scene. It can be said that the harvest is quite large, and I hope that this year will still achieve good results," he said.
The reporter learned that in the lock industry of Yongkang, Hangying is considered to be an established company. It was established in 1997 and has a sales volume of over 100 million. It has been rated as a Yongkang tax-winning enterprise for 9 consecutive years. Like many door industry companies, the reason why Hangying Lock has maintained steady development for many years is also closely related to the keyword transformation.
In the interview, Ying Yuhang said that with the changes in consumer trends, more and more Yongkang door enterprises have turned from the engineering door market to the non-standard door market. As a matching door, lock companies naturally have to adjust accordingly.
“A few years ago, we began to transform into a high-grade lock body that was not a standard door. Since 2014, smart lock has become a key product.†He said that intelligence has become the development direction of the next door industry, and the upgrade of lock products should also be Have a meaning.
In addition to "going high," the Eagle Lock industry is now trying to go online. Ying Yuhang said that before the company was more cooperation with the door enterprises, that is, B2B as the focus, after the transformation of B2C, it is to cooperate with the market, which requires the development of more dealers to build online brands.
"In fact, long ago, enterprises have plans to develop e-commerce, and they have been integrating platforms. It is a matter of course to choose to enter at this time." Ying Yuhang said that now Air Eagle has opened a flagship store on Tmall. Third-party platforms provide an opportunity and possibility for the improvement of installation services such as lock products.
In the interview, he told reporters that a short-term sales of lock products online has been the installation and other after-sales services, which requires a very large investment, and currently third-party platforms such as Tmall have already made up this short. Board, which makes the lock business's e-commerce road more stable.
"The development of the enterprise is a process of continuous transformation. Next, our goal is to do intelligent security development." Ying Yuhang said that market-improved demand will become the focus of their efforts.
Editor in charge: Liu Changqi
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