From May 26th to May 28th, the 7th China (Yongkang) International Door Industry Expo was held at Yongkang International Convention and Exhibition Center. As a well-known exhibition in the industry, the China (Yongkang) International Fair has been held for six times. In the past six years, it has not only become a big stage for the door industry enterprises to display their image and strength, but also led the transformation and upgrading of the entire door industry.
This year, in the face of the industry's favorable expectations brought about by the property market destocking policy and the new development opportunities under the new urbanization, the enthusiasm of the door industry enterprises is rising. On the first day of the online application platform opened on February 25, there were 343 applicants. According to statistics, during the period, a total of 1068 enterprises from Hebei, Shandong, Shanghai, Hunan, Jiangxi and Zhejiang provinces and municipalities declared their participation in this fair, and declared 1,165 standard booths and 38,600 square meters of special booths. In the end, 872 exhibitors were approved, an increase of 203 over the previous session, with 1,023 standard booths and a special booth area of ​​over 28,000 square meters.
Highlights of this year's Expo
The Expo is approved by the Ministry of Commerce of the People's Republic of China and co-sponsored by China Building Metal Structure Association, China Business Federation, China Real Estate Association, Zhejiang China Science and Technology Hardware City Group Co., Ltd., China Building Metal Structure Association Steel and Wood Door and Window Committee, China The Joint Department of Building Metal Structure Association, Zhejiang Building Door Industry Association and Zhejiang Yongkang China Science and Technology Hardware City Exhibition Co., Ltd. jointly organized.
As one of the largest and most professional door industry exhibitions in China, the investment situation of this year's Fair is gratifying, with many highlights:
First, foreign gate enterprises account for half of the country
The proportion of exhibiting foreign companies exceeded 50% for the first time, and the proportion increased from 47% in the previous session to 55.8%, reaching 487, of which 300 were from outside the province, accounting for 34.6%. Foreign companies mainly come from more than 20 provinces (cities) such as Hebei, Shandong, Shanghai, Hunan and Jiangxi. This year, there are 5 overseas exhibitors and 3 Italian companies. The booth area is 100 square meters, 90 square meters and 36 square meters respectively. They are located in Halls D and K of Hall C respectively; 1 company in the United States (Wudi Industrial Co., Ltd.) It mainly produces and sells precision electrical cleaners, enamel lubricant sprays, and 2 standard booths in Hall H. One company in Taiwan (Mohawk Coatings Trading (Shanghai) Co., Ltd.) mainly produces and sells paints, and has one standard booth in Hall L. Shanghai>
Second, focus on the display of domestic door enterprises
Judging from the positioning of the booths, the “appetite†of the major enterprises is still not small. Zhejiang Wangli Door Industry Co., Ltd., Zhejiang Superman Group Co., Ltd. and Zhejiang Jinkaide Industry & Trade Co., Ltd. were respectively approved as 382 square meters of special large-scale booths, which is the largest approved enterprise among key enterprises. Groups such as Qunsheng, Xingyue, Spring, Sopho, Wanjia and Xizerong were also approved for large-scale special booths of 318 square meters. Many of them have increased their participation area this year. For example, Zhejiang Xizerong Paint Co., Ltd. increased from 140 square meters last year to 318 square meters. Exhibitors said that they can participate in the Fair, which can better display the corporate image and, on the other hand, better expand the sales channels of the company.
Third, the number of manufacturing equipment enterprises increased
Judging from the current registration situation, the exhibitors of the door manufacturing equipment participating in the 7th Expo will increase this year. This shows that the door enterprises are practicing the "supply-side reform." Ying Zhiwei, general manager of Yongkang Jibaohao Coating Equipment Co., Ltd. said: The market is fierce and it is necessary to participate in the exhibition. On the one hand, it can display new products of enterprises, on the other hand, it can timely understand the dynamics of industry demand.
Fourth, the establishment of regional brand area for the first time
At this year's Expo, a regional brand zone was set up. The Xiaolan Town Lock Industry Association, which is known as China's “Southern Lock Cityâ€, organized the organization of 10 lock-making enterprises for the first time, and opened a 500-square-meter lock exhibition area to display electronic locks, electric locks, magnetic locks and fingerprint locks. , smart locks and other products. Feng Xiuying, secretary-general of the Zhongshan Lock Industry Association of Guangdong Province, said: This is the first time that the association has come to Yongkang to participate in the exhibition. It is believed that the collision between "China Gate" and "Southern Lock City" will certainly spark more sparks.
Five, "Internet +" icing on the cake
For the first time, the Fair will open the intelligent ticket checking system. Visitors can purchase tickets directly from the mobile terminal and scan the QR code to verify the entry. In addition, after several months of hard-working research and development, the “Shang Hardware†PC, WeChat, and APP-side sales platforms will also be online during the Expo. The newly launched “Shang Hardware†platform system has been completely optimized in functions and modules, increasing the access channels of WeChat and App. Merchants can not only display products to the mobile Internet community through mobile applications, but also add new WeChat interface, binding its own micro-store, for more flexible marketing during the Fair, will also launch the "Shang Pin Hui" series of activities, including sweeping gifts, one yuan purchase, guess guess, special purchase, Wisdom market shopping and looking for big gifts and other exciting links, add to the Expo.
Sixth, the professional forum on the development of the door industry
On May 26th, the China Building Metal Structure Association Steel-wood Door and Window Committee, Hardware City Group Company and Zhejiang Building Door Industry Association jointly held a “China Door Industry Upgrade and Development Summit Forum†to enrich the exhibition activities and enhance the exhibition connotation. The first six sessions of the Expo have achieved remarkable results
Since 2010, China (Yongkang) International Fair has been held for six times. In the past six years, it has not only been larger than one session, but also has a better performance than one session. At present, it has developed into a professional event for the door industry with great influence in China.
A set of data can account for the significance of this change. In 2010, the first China International Door Fair was held in Yongkang. During the exhibition, the trade fair reached 141,000 people, including 125,200 professional visitors; the transaction amount was 1.68 billion yuan, of which 865 million yuan was reached, 495 million yuan was signed, and the export volume was 47.534 million US dollars.
By the 6th Expo in 2015, the number of professional visitors to the exhibition reached 176,000, with a total transaction volume of 2.79 billion yuan, of which 1.91 billion yuan was reached, 880 million yuan was on-site, and the export volume reached 77.595 million US dollars.
As the scale and transaction volume continue to increase, the number, strength, and extroversion of exhibitors are also increasing. The data shows that the first Expo will attract 556 companies from all over the world. By the 6th Expo, the number of exhibitors has increased to 659. In particular, it is worth mentioning that the number of exhibitors from foreign companies, special booths and standard booths have increased significantly every year.
In the past six years, with the increasing popularity and reputation, and the advantages of Yongkang as the “China Gate Capital†and “China Door Industry Purchasing Baseâ€, the Fair has become a stage for many door enterprises to display and exchange.
It is understood that each time the Expo will gather a lot of new products and high-tech products, and become a pioneer in the industry trend of the door industry. In recent years, a number of new industries and new products, which are represented by nanometers and so on, have formed a new trend in the door industry. “Independent innovation†has become the main theme of the exhibition, and through the various levels of demand for the door industry enterprises. Satisfied, the Fair also promoted the transformation and upgrading of the entire door industry.
Last year, in the face of the development trend of “Internet +â€, the Expo will build a “Smart Exhibition†to make the exhibition fully embrace the Internet. The 6th China (Yongkang) International Fair has specially launched the “Smart Exhibition†APP. By scanning the WeChat public number of “Yongkang International Convention and Exhibition Centerâ€, the software system can be used to query booth location, display products and exhibitors. Let the Fair be transformed from a traditional exhibition into a truly intelligent exhibition.
During this time, the official website of the Fair has been continuously upgraded, and new transaction functions have been added to satisfy the customers who cannot participate in the exhibition through the online platform. Therefore, the online portal can truly realize the single exhibition to the exhibition. The diversification of the transaction.
Door industry development welcomes second chance
The Expo is attracting business, and the back reflects the higher expectations of the door enterprises and businesses for the development of the exhibition and the industry. According to industry analysts, after years of development, Yongkang International Fair has become the largest and most professional portal communication platform in China. The door enterprises have come to the Fair to showcase new products and technologies, which is not only the importance of this platform. And show the confidence and determination to develop the industry.
This year, in the face of the industry's favorable expectations brought about by the property market destocking policy and the continuous deepening of the new urbanization process, the industry expects that the development of the door industry will usher in a new period of development opportunities.
Since the beginning of this year, under the tone of destocking, from the down payment of mortgages to the adjustment of deed tax, the policy of the real estate market has continued to improve, and the property market in many places in China has ushered in 'Xiaoyangchun'. Xia Wei, general manager of China Science and Technology Hardware City Group, said that the recovery of the property market will bring more opportunities for the development of the door industry.
In addition, the continuous deepening of the new urbanization process has brought many gospels to the door industry.
On March 5, Premier Li mentioned in his government work report that during the "13th Five-Year Plan" period, new urbanization and agricultural modernization will be promoted to promote coordinated development of urban and rural areas. It is necessary to further promote the new urbanization with people as the core, realize about 100 million agricultural transfer populations and other permanent residents to settle in cities and towns, complete the renovation of shanty towns and urban villages where about 100 million people live, and guide about 100 million people in the central and western regions. Urbanization. By 2020, the urbanization rate of permanent residents will reach 60%, and the urbanization rate of household registration population will reach 45%.
The report also said that in promoting new urbanization, this year will focus on promoting the construction of urban affordable housing projects and the stable and healthy development of the real estate market, achieving 6 million housing renovations in shantytowns, and improving taxation and credit policies to support the rational consumption of residential housing. Housing rigid demand and improved demand, due to the city's efforts to resolve real estate inventory.
The above message undoubtedly gave the door enterprises a "stimulant". "The construction of urbanization is inseparable from the construction of real estate, and the opportunity of the door enterprises has come. Looking at the cake of urbanization construction, the development of the door industry will usher in the spring." Xia Wei said.
The domestic market is showing signs of recovery, and positive signals from the international market are also emerging. According to the statistics of relevant departments, the export of Yongkang City has gradually rebounded from March this year. In the first quarter, the recovery of European and American markets accelerated. The growth in March was particularly rapid, with a year-on-year increase of 49% and 55%, respectively, which reversed the previous negative growth. After the adjustment of the door industry in previous years, there has also been a recovery in the first quarter.
At the just-concluded 119th Canton Fair, Yongkang's door industry enterprises earned the attention of foreign businessmen and harvested many purchase orders. Customers from the Netherlands directly placed orders at the Canton Fair this year. This situation has not been seen in two or three years and is a positive signal. Qunsheng Door Industry has finalized orders for many old customers. The total volume of foreign trade orders and exports in the first three months has exceeded the total export volume of last year. After the foreign trade channel of the company's mid-end door was opened, the steel fire doors sold to Europe received two orders, totaling over 30,000 baht.
Link: Yongkang Door Industry Status
As a Chinese door, the development of the Yongkang door industry market is also very representative. Yongkang Door Industry was founded in 1997. After 17 years of development, it has made great progress. It has been at the forefront of the eight pillar industries of Yongkang Industrial Economy in terms of number of enterprises, output value, industry management, and technological upgrading.
1. Industry output value. At present, Yongkang has more than 400 door product manufacturers (including supporting enterprises), and its output value and output rank first in the country. Among them, the output of security doors accounts for more than 70% of the national total output. In 2014, Yongkang Door Industry's total output was 38 million baht, including 14 million fire doors and 14 million security doors, with a total output value of 18 billion.
2. Yongkang Door Industry is leading the development of China's door industry. This kind of guidance is not only reflected in the output value, but also in the leading of technology and the leading of styles. At present, the market is slowly turning into a smart door. With Yongkang as the center of Yongwu Yumen Industry Belt, the products are changing with each passing day, reaching the standard of launching 10 new products in one month.
Editor in charge: Lu Liping
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