HC Security Network information security field say 2017 which keywords fame of the fastest, non-real "smart lock" must go. As one of the hottest markets in 2017 so far, smart locks occupy the world in terms of market volume, development environment, and technological breakthroughs. 2017 will be a year of explosive growth in the smart lock market and a year of intense competition in the smart market. So what is the reason behind the rise of smart locks? Is the explosion of smart locks a virtual fire? What will happen to the future development trend? Let's take a look at how Mr. Zhang Ming, the general manager of Haier's smart door locks, is looking at the rapidly erupting market of smart locks.
Haier intelligent door lock Xiaowei general manager Zhang Ming
HC Security Network: What do you think about the phenomenon of the 2017 smart lock market booming? What do you think is the cause of the smart lock market booming?
Zhang Ming: Smart locks are a high-frequency entrance in the entire smart home program, gradually forming an ecology that extends to the entire family. For example, smart cat eyes, security products, and smart intercom can achieve the docking of the scene, which can more impress the user. It is possible that a lock will become an entry point for a smart home, and it will not involve wiring, and it is very convenient for the end user to use and communicate.
It is the gateway to smart homes and a core component of smart home security systems. Through industry data survey, since the first year of home smart in 2014, the search index and attention index of smart home and smart lock have been growing steadily for three years, and the intelligent life concept has gradually formed in people's minds, and the market potential of smart locks It will also be released continuously, and will take the lead with the development of the overall smart home market. Intelligent lock enterprise collaboration Smart home industry has been committed to cultivating users' life philosophy and living habits. In addition, the Internet and the Internet of Things are developing in depth. The hardware system integration platform and the smart lock itself are constantly being iteratively improved. The higher. It should not be overlooked that ZTE, TCL, Konka, and other communications, home appliances and security giants including Haier have announced that docking smart door locks or push smart lock products will greatly boost the R&D strength of the entire smart lock industry and accelerate intelligence. Locking docking "After the Internet of Everything" landing pace, which is one of the reasons that prompted the smart lock market to burst red.
HC Security Network: Where do you think the most important market for smart locks is? How big is its market?
Zhang Ming: Smart door locks are mainly used in smart homes, as well as in hotels/hotels, commercial buildings and other systems. For the development of the smart lock market, more and more smart lock market cakes have attracted the participation of Internet entrepreneurs, traditional home appliance companies, traditional hardware companies and venture capital. Two years ago, there were only dozens of smart lock companies in the country. There are already nearly a thousand of them today. It can be foreseen that while the market cake continues to grow in the future, it is accompanied by increasingly fierce market competition, so the market for the entire door lock is very promising. Although Haier's time to cut into this market is not too long, the confidence in this piece is extremely powerful. Since it is a smart lock, it must not be isolated, and it can be combined with a smart family, a smart community, and various devices. From the perspective of the entire network system architecture, Haier may have more advantages than the average manufacturer. After all, for Haier, it is only necessary to turn the door lock into a "network device" like the refrigerator and air conditioner. The data shows that Haier cloud lock products' sales growth in the first quarter also visually confirmed the user's trust in Haier and the broad prospects of the cloud lock market.
HC Security Network: What do you think is the market development trend of the smart lock market in the next 3 to 5 years?
Zhang Ming: The smart door lock market prospects - smart door locks will enter the popularization period in the next three to five years.
The development of high-end door locks and ancillary services is uneven. At present, the national sales of locks are more than 2.2 billion per year. Taking the new generation of smart locks as an example, it is estimated that there are about 5 million sets of market demand in the commercial and civilian markets including finance, military, office and high-end residential. However, in the face of such a huge market, the competition between domestic high-end lock manufacturers and foreign brands is still in the “imitation stageâ€. At the same time, the supporting service system does not have “world-class standardsâ€. These two factors directly affect domestic digital electronics. The popularity of door locks.
Smart door locks have such a good market prospect, and it is definitely not accidental, but inevitable. The backward things will eventually be replaced by more progressive things. Therefore, for smart door lock companies, sinking their products to ensure the safety and reliability of the door locks will be the key to winning in the future market competition.
HC Security Network: In the face of the hot smart lock market, what is your plan? What is the current result?
Zhang Ming: Haier U-home is the implementation unit that wants to provide users with smart solutions. It is to give users a ubiquitous Wisdom life solution, so that it can enter thousands of households.
Of course, to achieve this kind of interconnection, the ubiquitous home needs a strong platform support capability in the background. This platform is the U+ smart life platform. When Haier is doing this platform, considering its openness, it is not only necessary to interconnect Haier brand door lock devices, but also to integrate third-party platform software, hardware and service resources to give users the best wisdom experience. This is the biggest advantage of U+.
In the standards, products and markets of smart locks, Haier will innovate to solve the pain points of the industry and play Haier's fine tradition from pre-sales, sales and after-sales. On the one hand, Haier brand itself will give users a sense of belonging and rest assured. On the other hand, Haier's service system will bring users a real experience, and the optimization of service links will raise the threshold of the whole industry.
Haier smart door lock brand will also be able to deepen competitiveness and focus on user value-added solutions
For the end user, the original smart home rarely enters the C-end market. In order to provide users with a holistic smart home solution, it is necessary to achieve interoperability between devices and ensure security on the entire platform. However, the current smart homes are in the era of single product intelligence, unable to achieve interconnection, providing users with a smarter and more convenient home experience. In addition, it also involves network security issues, and companies need to use brand and technology innovation to enhance user trust.
For the B-side demand side, taking real estate developers as an example, in order to ensure quality and quality, they are more convinced that the manufacturers of big brands have guaranteed product quality and are responsible for them. The original market is in a very vague state, and many manufacturers advertise their voices. However, many companies that have come to the terminal will expose shortcomings. The big brands have a certain process in quality control, which can bring confidence to users.
In addition, in recent years, Haier U-home has done a lot of work around the integration market. The original integrators are mostly individual-to-individual, but in the future development process, smart home integrators should also consider how to make value-added solutions for users. Integrators and suppliers should focus on creating better solutions. Haier U-home hopes to create a win-win situation with integrators and users to provide users with the best solution.
Editor in charge: Zhong Juanjuan
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