There are three versions of this smart door lock: C1N - 1599 yuan, C1 - 1999 yuan, E1 - 2699 yuan. The flagship product E1 is made of zinc alloy die-casting die-casting and has a weight of 8 KG. This product promises to be replaced in one year, repaired for three years, and also purchased property insurance for the user. The maximum compensation standard is 100,000 yuan.
Liu Jiangfeng, the founder of Advantage Technology, said in an interview with Tencent’s “First Line†today that after he came out of Cool, there is no need to start a business again. If you invest, it’s easy to see a variety of people every day, but there are hundreds. People have been doing things with themselves, and they have the responsibility to put them in place. Entrepreneurship is the best way.
According to Liu Jiangfeng, regarding the choice of what to use as a business direction, the team drafted several standards at that time, including whether the product is just needed, whether it can solve the user's pain point, whether the market has a head brand, whether the market penetration rate enters the rapid growth period, etc. All are in line, just look at whether this direction matches the capabilities of the existing team itself. In the end, they think the direction of the smart lock is the most appropriate.
Regarding why this choice and hammer technology cooperation, Liu Jiangfeng said that the advantages and technology of the platform is open to the choice of the platform, as long as the cooperation is conducive to product sales, but do not want to stand. "We will also be our own platform, but building the platform in these few years is not our main appeal. Our platform is mainly to enhance the user experience."
Specific to hammer technology, currently only the product level of cooperation, the advantages of technology channels will sell hammer purifiers and mobile phones, the hammer channel will also sell the advantages of smart locks.
However, cooperation between Hammer Technology and Advantage Technology at the capital level is also under discussion. Liu Jiangfeng said that in the latter items, such as water purifiers, irons and other products, if the hammer wants to do, the advantages also want to do, then you can consider the shareholding, the two sides set up a joint venture company, but it is still only a discussion stage.
Liu Jiangfeng also revealed to Tencent's "First Line" that he also invested in Hammer Technology in his own name in 2016. Since the valuation of the hammer was as high as 2.6 billion yuan, he did not earn a penny. Regarding whether to consider transferring or withdrawing shares, Liu Jiangfeng laughed and said that he "shared stocks became shareholders", but did not think about selling.
In the eyes of Liu Jiangfeng, Advantage Technology is a product company, mainly wanting to make a single product, making it a blast, there are currently three products, in addition to smart locks, there are water purifiers and smart toilet lids.
As a startup company, the Liu Jiangfeng team has invested tens of millions of funds. At present, the A round of financing is nearing completion, and the amount exceeds 100 million yuan. "The advantages are not really about financing, because we have invested a lot of money ourselves, and the team is currently not spending much. These investors are almost always looking for it.
It is reported that the market size of China's smart locks this year is expected to be three to four billion yuan, which is much smaller than the mobile phone market. Liu Jiangfeng said that the advantages and benefits of technology are not eager for success. At present, there is no clear expectation for the sales of smart locks. The short-term goal is to survive. The medium and long-term goal is to become the leading brand in the industry.
Regarding the question of whether Xiaomi is also entering the smart lock, Liu Jiangfeng said that he hopes that Xiaomi will do it earlier. Everyone collects firewood with high flames. The more people they do, the easier it is to lower the threshold and educate users to make the whole market mature faster.
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