Lock is an instrument used in people's daily life to lock the door, burglar, and protect property. It is commonly known as "the general of the door." China's locks have a long history. According to the unearthed cultural relics and historical documents, the development of locks has a history of 5,000 years.
In the long years, with the continuous development of human civilization, the use of locks has been expanding, and the scope of use has become wider and wider, becoming an indispensable life assistant for human life. Whether it is shape, material, function, locks have experienced a long evolutionary revolution.
In the beginning, people simply tied the door with a rope and finally put a special knot on the opening. This is the earliest lock. However, this tightly tied knot can only be picked up with a tool called "觿 (xī)" made with animal teeth or animal bones. "觿" is the earliest key.
Qing iron wrong gold wrapped lotus pattern lock
In the next human development, the lock gradually experienced the bolt, the metal reed structure lock of the Han Dynasty, the ancient locks of the Ming and Qing Dynasties (mainly divided into wide lock, Citi lock, jewelry lock, torture lock)...to the last century In the 1950s, low-cost, easy-to-use low-weld hook locks, blade locks, marble locks, and sleeve-turn locks entered the Chinese market. China’s ancient locks have since withdrawn from the historical arena and become a precious cultural heritage of the Chinese nation. .
In modern society, the most used locks are mechanical locks, which are used by basic families. However, with the advent of smart homes and the increasing demand for safety, convenience and personalization, smart locks have become the mainstream of the times. The best locks we see now are smart homes represented by smart locks: texture, technology, and smart all-in-one. This lock has also become a well-deserved preferred product in modern homes.
Jia He General Manager Hu Ming
Wuyi Jiahe Intelligent Technology Co., Ltd. is a backbone enterprise specializing in the development and production of smart locks and fingerprint locks. We have the honor to interview the general manager of Huhe, Hu Ming, and Mr. Hu, and talked with him about the mentality of brand building. .
First, brand creation
Mr. Hu said that the company was founded in 16 years and created the brand “Jiaheâ€. Jiahe is intended to be “home and everything†and is also the “best partnerâ€. Jiahe hopes to be in itself. With hard work, we can create value with more excellent partners and bring peace of mind and peace to thousands of families.
China's smart lock market is the largest, but its penetration rate is not high relative to mass. According to the "2017 China Smart Lock Application and Development White Paper" data, the Korean market penetration rate is as high as 80%, and the Chinese market penetration rate is only 2%. This means that the Chinese market still has huge potential to be tapped. It is estimated that by 2020, the overall scale will reach 32 million sets, accounting for more than half of the world. Smart locks are the entry-level products of smart homes and the core items of home smart security. The importance and development prospects are self-evident. This is also a fundamental reason why we chose smart locks at that time, and it is also the embodiment of our brand value: for thousands of families. The family brings peace and peace of mind.
Second, the product: the production of products that are worthy of their own conscience
In the current market, OEM products are emerging one after another. In addition, the market of Yongkang is a running market. In order to reduce the cost, manufacturers will find ways to lower prices in various channels, resulting in a wide range of product quality problems.
Our brand will not sacrifice its brand reputation for the sale of non-conforming products. This loss of brand distrust caused by quality problems is irreversible, and consumers will find it. Jiahe's products are developed by themselves, apply for patents, and will not be blindly imitated, and do not think ahead.
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We hand over the products to consumers, and they also get their hard-earned money. Therefore, we must produce products that are worthy of our own conscience, so that our brand road can go further and further.
Third, service: the core competitiveness that the smart lock industry cannot see
The door lock is the core of security, but in the process of use, if the lock causes trouble to the consumer, for example, if the lock of the home cannot be opened due to other reasons such as installation, we must be the first time to help the consumer solve the problem. problem. While ensuring that the pass rate of the door lock is close to 100%, the probability of this happening, we must also strive to drop to 0%. This is a relatively large test for our manufacturers, distributors, and installers. Because the doors are ever-changing and various styles are available, it takes a lot of time to train in the training of dealers and installers. In terms of service, it is our consistent aim to help consumers solve problems in the first place.
Because of the service, it is the core competitiveness that is invisible in the industry of smart locks.
Fourth, the brand: the road of brand building is equivalent to the road of product quality construction
In the view of Hu, Jiahe's current brand building road is basically equivalent to the road of product quality construction. Because he believes that Jiahe will do a good job in products, do a good job, speak with quality, and one day it will be very explosive.
Now Jiahe is working with Xi'an University of Electronic Science and Technology to develop new patented products, to achieve technological breakthroughs, to eliminate consumers' safety concerns in the use of smart locks, and to be a brand with core competitiveness. Let the people all over the country know the Jiahe brand.
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Indeed, the production of products that are worthy of their own conscience, the first time to solve consumer problems in the service, to do a core competitiveness of the brand, in this insistence, I believe that Jiahe smart lock will develop in the next development, will certainly develop Become a company that leads the trend of smart locks. At the upcoming China (Yongkang) Expo, Jiahe will meet with you with the latest patented products.
Editor in charge: Zhou Lingling
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