All domestic and international economic situations have shown a conclusion: China's traditional manufacturing industry must be strategically upgraded, otherwise it will lose its comparative advantage. For companies that fight in the domestic market, normative development is the key.
The problem of rising costs is a factor that constrains China's traditional manufacturing export trade, as is the case for Chinese hardware companies. The rise in labor costs will quickly break the situation of low-cost local hardware competition, forcing these companies to enter the high value-added development model. For the current hardware and tool industry, the industry has begun to enter the stage of opening and closing, local high-end brands are about to appear, and the form that emerges must be the result of strategic adjustment, either capital operation or rapid product line and channel innovation. Create a new type of operating model. Otherwise, relying on the inherent staking mode and the so-called slogan brand model, only the opponent will slowly swallow the market share.
Strategic adjustment is related to the development direction and new mode of the enterprise. Superstars have tried several high-end DIY markets in China through financing. Hangzhou has already opened several stores, but in order to rapidly develop into other low-end cities across the country, due to consumer culture, it is possible Not very sexual. However, the listing financing of Superstar has already prepared sufficient funds for the operation of the next-store hypermarket chain model. As long as the timing and team mature, it will soon occupy an advantage and drive the rapid development of the enterprise.
Strategic adjustment requires wisdom and courage. Our company must learn strategic thinking. It can no longer stay in simple product imitation, channel similarity and decentralized strategy. Only dare to break through the bottleneck after strategic breakthrough, otherwise homogenization will Let the company fall into a price war that cannot be lifted. However, it is a pity that, so far, when foreign brands such as Stanley and Shida are madly acquiring local excellent companies to expand their product lines and channels, our local companies have not done so. Only by virtue of their own strength, local companies can integrate capital and manpower to compete with foreign brands and become mainstream brands in the future brand war. In fact, many companies with the same positioning in local brands can be merged together, set up group companies, and merge their resources to produce an effect of 1+1 greater than 2, but what we lack is trust and courage.
China's hardware and tool manufacturing industry is still in the extensive stage of development. The products, marketing, management and services are all extensive. Why is it not big? Apart from funds, it is because the development is not standardized. Take the brand, its operation is a science, need professional thinking, such as brand planning, what kind of slogan have our company thought about is the purchase group suitable for their own business? People without professional training can only try their luck or imitate. For example, when our company produced brochures, we carefully considered how to use a manual to convince each other? That's what I should do, but it didn't work well. The current industry is almost always the same, the root cause is the unreasonable governance structure of private enterprises and the boss itself.
For another example, when developing marketing strategies and tactics, several companies have researched the market in detail and then developed strategies. Almost no, even foreign brands are rare, because the big guys take it for granted that they are familiar with the market, and there is no need to do it again. Of course, companies are not willing to spend the money for research.
Normative development can be solved without a slogan, and it requires determination and professionalism. China's hardware and tool companies are currently in a very embarrassing situation, regulating the need for talent, but the low-profit operating characteristics determine that it is difficult to buy talent. Some of our companies are willing to give a marketing director 1 million, not wanting to give, is not to be given; our company is willing to spend 1 million to ask a professional marketing company to help design the company process, re-engineering the marketing system? Wait, therefore, China's local hardware and tools companies have fallen into a situation where they can't stop. How to do it, only rapid reform. Reform is a time to consider the wisdom and mind of a business leader. The great development of a company depends on the virtue of leadership.
Huang Qizhi : Engaged in law \\ consulting \\ media \\ industry. From sales director to media planner to marketing planner. Good at brand strategic planning \\ management \ communication, marketing strategy and strategy formulation \\ channel construction and management, etc., has a high degree of theoretical literacy and solid marketing practice for industrial product marketing.
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