[Background]: On July 3, 2014, the 15th Chengdu International Furniture Fair (hereinafter referred to as “Chengdu Furniture Exhibitionâ€) with the theme of “China Platform? Global Sharing†was held at Chengdu New Century International Convention and Exhibition Center. Opening the curtain. As a fifteen-year furniture industry event, Chengdu Furniture Fair debuted this year. The finished furniture exhibition held from July 3rd to 6th and the production equipment and raw and auxiliary materials exhibition held from July 12th to 15th will become the two strongest joints of Chengdu Furniture Exhibition, the “preferred platform for Chinese furniture domestic tradeâ€. power. [Interview time]: July 3, 2014 [Interviewer]: Emperor Standard Home Marketing Director Wang Yuying Unblocked Logistics and Worry-Free Service to Care for Dealers and Consumers [Net]: Mr. Wang, first of all, thank you for accepting our network interview. Can you tell us about the theme of this year's exhibition and the booth of the booth? Wang Haoying, Director of Dihao Home Market [Guest]: The theme of our exhibition is “Bright Sword Terminal, Creating Dreams Togetherâ€. Since the end of last year, we have proposed the slogan “Dream, Emperor Standard Creationâ€, our goal and Positioning is to create a dream home for the majority of consumers. Our emperor began a revolution in 2014, with the ultimate goal of end-user needs. Starting from this goal, we integrate marketing platforms, supply chains and branding to better provide our distributors and end consumers with smooth logistics and worry-free service. The purpose of starting from these three is to provide the best quality service for the terminal, and to ensure that the dealer can achieve win-win and common development with the Emperor. [Net]: You just mentioned providing smooth logistics and worry-free services for dealers and consumers. What improvements do we specifically make for these two aspects? [Guest]: First of all, we launched the EIP project, which has been online in only one and a half months. At the beginning of the online game, the dealer's ordering problem has been quickly solved: after placing the order, he can always know the production time, delivery time and logistics delivery location of his order. The construction of this project provides a good platform for both dealers and consumers. Then, in the worry-free service, we are reflected in the after-sales service. Once the consumers feedback the problem to the dealer, the dealer feedback to the headquarters, we will give a reply within 24 hours, and the big problem or major problem can be solved within 72 hours. This is We have limited time service. Product color and style are “pleasant†80, 90 generation [net]: Many of the products exhibited by this year's home furnishing companies are colorful and matched. We noticed that the standard sofa has also designed colorful products last year. Will the match be the mainstream of this year? [Guest]: Emperor standard home products are mainly soft furniture, in the fabric soft furniture, in addition to styles and fabrics, can attract the current 80, 90 after the consumer is the color match, and this color match is The core competitiveness of the Emperor. From the birth of the first product "Di Cai", our advantage lies in color matching, we have always been better than many software home businesses. Our chairman Zheng Hongxin and the designer went abroad to participate in fashion exhibitions several times a year, drawing on the most popular fashion color combinations in the world today, and even applying the luxury color combinations to our sofas. Second, all of our color combinations, even fabric designs, are designed and developed by ourselves. We therefore have more than 1,300 patents in the R&D design field. [Net]: What kind of style does our new product series play this year? What kind of people are you facing? [Guest]: This year our new products are mainly two styles, namely modern leisure style and Mediterranean style. The first is modern leisure style. In this style, we put more emphasis on comfort and fashion, which is in line with the attitude of life after 80 and 90. The second is the Mediterranean wind. We believe that the Mediterranean style should be the favorite style of the 80s and 90s in the next few years. Our Avril children's sofa is pure blue, white, and even with the ancient green color. It is a very pure Mediterranean style. At the same time, we also launched a Korean-style home this year, the ultimate goal is to cater to consumers after 80 and 90. After our research, these three styles should be very suitable for the needs of consumers in the next five years. Predicting wood furniture and fresh air is the future trend [Net]: What do you think will be the trend and development direction of the whole industry in the second half of this year? [Guest]: Starting from the second half of this year, the market share of panel furniture will continue to decline in the next few years. With the continuous improvement of living standards, people's requirements for furniture quality are getting higher and higher, and panel furniture makes everyone feel that quality is not Very high. And the wood furniture will definitely be the biggest highlight. Therefore, the new products we exhibited today are all made of wood, and our wood is made of high quality imported wood. In addition, in terms of upholstered furniture, we believe that the fresh style and petty bourgeoisie style will better meet the needs of future consumers, so we have introduced a lot of fresh style sofas. [Net]: Ok, thank you.
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