With the sudden snow in the north, 2010 has come to people. Looking back on the past year, the home industry has given people a surprise with an annual output value of about 850 billion yuan. This makes the home industry in 2010 where to go, what changes will happen and become the most worthy of the problem. Here, we guessed about the events that will happen in the home furnishing industry in 2010 based on the performance predictions of home furnishing companies in 2009. â—† Guess one: The brand store opened a new store in Beijing in 2009. Bixi Home, which had been raging because of the property-style shops, turned into a home in the surprise of people (see map), Lize store, making the home in Beijing The layout is completed in four directions in the southeast and northwest. How to cut more market share in Beijing and occupy an invincible position in the new round of competition, affecting the nerves of every home practitioner. After all, Beijing's urban area is limited, and the old and new home stores have already been in the forefront. At this time, if you open the new store to expand the territory, there will undoubtedly be more difficult. However, President Wang Linpeng said, “I don’t open a new store and others will open it. It’s not as good as I have a place to open it.†In this way, it’s not excluded that there are already five stores in Beijing that will continue to open new stores next year. Possibly, the expansion of the brand store is not groundless. â—† Guess 2: The home improvement company rushed to the local decoration, partial decoration in 2009, red through a day. In Beijing, the decoration is the first to get involved. With the “second-hand house to change the new house, only 19,800 yuan†has become a unique show. Then Yaguangya, Shengde, and the installation decoration have successively intervened, and various local decoration packages have been launched. By the end of the year, even B&Q (see map) was also slogan in the "partial decoration, single installation" slogan. The reason for this is that due to the increase in the volume of second-hand housing in 2009, local decoration has become a survival opportunity for decorative companies under the international financial crisis. Nowadays, as the prices of new homes continue to rise and fall, the volume of second-hand housing continues to rise. People seem to have seen that many home improvement companies will not survive if they do not seize the opportunity of second-hand housing renovation. â—†Conjection 3: Home Depot (see map) withdraws from Beijing Although the home market of the booth system has developed relatively stable in 2009, the days of home building materials supermarkets are not so good. The “Home Depotâ€, which is the same as B&Q, is a typical example. First, the Qingdao store and the Shenyang store were closed due to the lack of performance. After that, the industry frequently reported that the two stores in Beijing were about to close. In Beijing, Home Depot tried to call people to go shopping through “green productsâ€, but from the fact that there are still few passengers on weekends, it may not be possible for Home Depot to withdraw from Beijing in 2010. â—†Conjection 4: Executives have become more and more fierce. Two years ago, Shanshan resigned from the position of “Bai'anju, Vice President of China†and voted for the rival of Home Debao as its chairman in China. Two years later, when Jimei (view map) home When the deputy general manager Liu Yang suddenly appeared in the office outside the city and the more than a dozen executives of the Oriental Home (view map) joined the home, the industry was very indifferent, because executives have become a common phenomenon. In fact, behind the high liquidity of executives, it is not only a personal rational choice, but also reflects the desire of home enterprises for talents. And this craving will increase with the increasing size of home furnishing companies in 2010. â—† Guess 5: The brand mad robbing the second and third tier markets in 2010 will be a year of home business laughter. A new continent that has not yet been fully developed - the second and third tier markets are gradually being slammed by them. “There are at least 150 stores in the small and medium-sized cities south of the Yangtze River.†This is the plan for the unified wooden door; Xue Yuming, general manager of the furniture, said that “to the second and third tier cities, the products should be a breakthrough in big styleâ€. Housing prices in Beijing and other big cities are high, and more than 50% of buyers are investment, decoration and consumption is not smooth, while the prices of second- and third-tier cities are moderate, buyers mostly live by themselves, and home consumption is worth developing. In addition, the Central Economic Work Conference at the end of 2009 proposed to actively and steadily promote urbanization and relax the restrictions on household registration of small and medium-sized cities and urban residents, which will enable small and medium-sized cities to obtain a new round of development and promote housing consumption, thus driving household consumption. The second and third tier cities in 2010 are destined to be Become a hot land for home brands. â—†Conjecture 6: Guangdong furniture revitalizes Guangdong furniture in Beijing, and has the earliest and largest production and sales base in the country. The total sales volume accounts for more than 70% of the national market. However, in Beijing, Guangdong furniture does not have a position commensurate with the national market. With the strong rise of Beijing-style furniture in recent years, Guangdong furniture has been concealed into the "corner". However, this situation will change in 2010, Longfeng House - a multi-store that has more than 50 Guangdong furniture brands will open in March, and plans to open five venues within three years, operating area More than 100,000 square meters, sales accounted for more than 40% of Guangdong furniture sales in the Beijing furniture market. Guangdong furniture is expected to revive its glory in Beijing. â—† Guess 7: The news that the president's signing sales has weakened. The news of “TATA wooden door and one money spike†was unveiled at the high-end home websites and forums at the end of 2009, attracting tens of thousands of netizens to participate in the TATA wooden door website. At the entrance of "Spike", the "President's Seal Signing and Selling" activity will be hanged side by side. Clicking on the entry will reveal that the president's signing event, which has lasted for nearly two years and created a peak sales record for TATA wooden doors, will be sealed on January 10th. After the sale, the event will never return. This can not help but make people see that the president's signing event, which has been popular among major home brands and created a lot of profits for the brand, will step down the creative marketing altar in the new year. â—† Guess eight: E-commerce boosts home sales focus on decoration universities, Chinese netizens, etc., which are held every few weeks, so that people can see that the combination of online and offline online group purchases is extraordinary. The collapse of home e-commerce sites such as stations has cast a shadow over the e-commerce business in the home industry. Many merchants have tried to implement e-commerce functions on their own corporate websites, and combined with professional websites in the industry to promote, such as Qumei Furniture (view map) high-profile opening e-world, Jimei home self-built industry portal and improve online sales functions, etc. . In the new year, more companies will seek business opportunities for e-commerce. â—†Conjecture 9: COFCO Plaza lost the high-end furniture advantage COFCO Plaza, a high-end furniture consumption place that once gathered domestic and foreign furniture famous products. With the gradual expansion of the Beijing home consumption business circle in the past few years, it has gone down, many high-end brands stationed for many years. They have newly opened new homes, moved to the home of the real estate, Red Star Macalline (see map), or migrated to the high-end business district to open an independent point, COFCO Plaza gradually lost the furniture consumer group. At the end of 2009, the largest and most important international furniture museum in Beijing was grandly opened. International luxury furniture brands and high-end brands have settled in, attracting a large number of customers. The new year of COFCO Plaza will lose the reputation of high-end furniture distribution center, not a hole in the wind. â—†Conjecture 10: Accessories have become the focus of the company's profit-making ceramics, sanitary ware industry in 2009 crisis, many companies have been selling at a lower cost than to maintain the operation of the factory, a few hundred dollars of sanitary ware appeared in the high-end home hypermarket, enough It is difficult to see the survival of Taowei enterprises. It is related to the accessories, the brand is not strong, there is room for development, integrated into the sale, the kitchen, bathroom "package" sales, very profitable. In the Wrigley Experience Hall, in addition to the "old three" toilets, tubs, showers, etc., there are bathroom cabinets, towel rails, decorative mirrors, showers, and even small paper trays. In the new year, accessories will become the focus of corporate profitability.
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Specification size |
1220mm*2440mm |
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Surface Finish |
High UV coating |
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Thickness |
1-9mm |
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Color |
Customized colors |
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Hardness |
3H-6H |
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Materials |
PVC |
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Type |
Interior pvc wooden panel |
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Installation |
Easy installation |
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Life Span |
15 years |
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Place of original |
China |
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