The toughest year in the ceramics industry is creativity and creativity

Affected by the state's macro-control, energy conservation and emission reduction, and anti-dumping, it was considered by the industry insiders in 2011 that "it is the most difficult year for the development of the ceramics industry in the past 20 years." China's ceramic industry should go from here, the ceramic industry veterans have their own opinions.

Tao enterprises want to pursue "existence"

In the domestic architectural ceramics industry, Foshan ceramics is the third of the world. “Foshan Ceramics” has become a symbolic industry in Foshan. There are also a number of star-studded ceramic companies, such as Xinzhongyuan and New Pearl. These “ Ceramic predators led the Foshan Ceramics Corps in the domestic and foreign markets.

This has triggered the topic discussed in the Foshan ceramics industry: In the new economic environment, especially when the ceramic industry also enters the age of brand competition, it is for the latecomers to hold high and make it bigger, stronger, stronger, or just take the “doing fine” route Not only chasing quantity, but also the pursuit of a value, the use of technology, in the case of a product to sell more, but also to sell the price up. In fact, in the face of the overall difficulties of the industry this year, many large Foshan ceramic companies have come back to work harder and harder.

For those small and medium-sized ceramics enterprises in Foshan that are “naked” due to the downturn in the industry, professionals believe that a number of companies such as Jiajun Ceramics have achieved a counter-trend, thanks to their “single model” of products that determine the status of the industry’s rivers and lakes. This makes the development of Jiajun Ceramics not to appear fluctuating, which is also inseparable from the scientific and rational comparison of high and low product structures.

In this regard, Wang Changde, assistant to Chairman of Jiajun Ceramics, stated that from the perspective of business operations, there is no specific advantage for single or multi-brands. The key is that companies should “do their job well” according to the actual situation.

Ceramics also need "unique temperament"

"The industry is mature and the surplus is relative." Professionals, the Blue Guards, appear to be relatively optimistic. Under the current international and domestic economic situation, all companies must compete with their own core things, such as the microcrystals of Jiajun Ceramics. Plates are well-known in the industry. He believes that the company's core competitiveness requires companies to have perseverance, and that in the future there will be more such companies in Foshan.

"Without the flow, it eventually led the trend." Mao Guozhong believes that making ceramics can not only cater to the public's products, it must have a unique temperament, but it requires self-confidence and courage. Jiajun Ceramics advocated the “new aristocracy spirit” and continued to innovate, ultimately making its product itself more classic and achieving sustainable development.

“idea (creative)!” Huang Bin believes that innovation in the ceramic industry is based on product innovation. Product innovation is a booster for industry innovation. Starting from product innovation, other innovations have also developed. She believes that this is an innovation in the future and that there are people in the industry who have their own heads. Jiajun Ceramics designed the exhibition hall as a royal palace, imitated the bricks into leather and jade... These are all innovations and promoted the development of the ceramic machinery and equipment industry.

Professionals also stated that "innovation" is of vital importance no matter what ceramic companies do. Innovation must have a brand-new innovation, such as product innovation, image innovation, and brand innovation, but it must ultimately be reflected in the product.