Ceramic sanitary ware company expands extensively to find a way to save itself

Seeing that 2011 is coming to an end, 2012 is coming soon. Industry insiders predict that the loosening of housing prices in 2012 will inevitably lead to a rise in the rigid demand volume of the property market, while the downstream home industry will also usher in new opportunities. Recently, many Taowei companies renovated stores, engaged in transformation, opened new stores, and expanded their business. Is this action a corresponding adjustment to the housing and housing situation, or a self-help strategy under the pressure of business development?

The company's generous investment and output In November, Shanghai Taowei new store opened, many old stores have also been renovated, a change of past appearances. Marco Polo Tile recently opened a new Kelasheng Supreme Store with an area of ​​more than 700 square meters, and in the fourth quarter of this year, it carefully decorated the Xiyingmen Store and Wenshui Road Store. In addition, the German Roy Sanitary opened a new 1,500 square meter Shanghai flagship store in Yibang Building Materials City, Qingpu District. Dufini Sanitary also invested capital in the same period, recreating the Shanghai fashion shop.

“The opening of the new store and the launch of new products are all due to the demand for expansion of the company. In 2011, the industry performance of Tao Wei was not good. The reasons are related to the market background, but the Taowei industry will not wait for the situation to improve, but In response to changes in the city, the action of Marco Polo Tiles is the best expression of change in the city.” The responsible person of Marco Polo Tiles stated that “Marco Polo tiles that benefit from engineering channels will gradually be involved in the home improvement field after years. , is actively developing home improvement channels."

The cross-industry group can meet the challenges of different industries and become a distinctive feature of the home industry in 2011. The home improvement company and the building material traders have face-to-face collisions and realize strong alliances between the industries. Recently, at the opening ceremony of a Taowei company, nearly 90% of the guests were home improvement company staff. The Taowei company's rally is mostly to unite with more home improvement companies, and it is bound to carry out refined decoration in the end.

Taowei companies lead the trend of home building In the building materials industry, the Taowei industry is a relatively mature industry. The trend of the Taowei company indicates to some extent the changes in the home industry.

Under the market environment in 2011, Taowei Enterprises actively sought a self-help approach. Whether it was the withdrawal of shops or the decoration, the large-scale expansion of Taowei Enterprises undoubtedly injected a potent boost to the impact of the home industry on the environment. A new store with a large area is like a flag flying in the home industry. At the same time, the new products released by Taowei Enterprises lead the trend of the industry. A designer said that these new products can lead the trend of home improvement in 2012. Its leading craftsmanship and stylish design are the latest design elements.

It is hoped that these actions by Taowei Enterprises can lead to innovation and development in other industries in the home furnishing industry and jointly provide diversified options for refined decoration.