Securities Analysis: Security video surveillance market will maintain an overall growth rate of more than 20%

With the deepening of industrial applications and the upgrading of monitoring models, the rapid growth of the market has led to the continuous application of traditional security applications such as finance, transportation, and government; new applications such as education, health, sports, energy, communications, and factories and mines Expansion and the gradual warming up of community and residential security applications will maintain the strong demand for the video surveillance market. IDC expects the security video market will maintain an overall growth rate of over 20% in the coming years.

The outbreak of front-end acquisition equipment products drove the rapid growth of video surveillance products market With the market's increasing demand for video surveillance systems and the cost reduction of key components such as CMOS chips and the gradual decline in research and development costs, prices of front-end products such as high-definition cameras have dropped significantly.

The reduction in cost will accelerate the promotion of the market for high-definition camera equipment. It will also accelerate the upgrade of the video surveillance model to a fully-digitalized model, which will lead to the rapid growth of front-end acquisition equipment. Back-end storage products significantly reduce costs through mass production of standardized products, accelerate the adoption of commercial users, and the back-end storage products are expected to achieve a steady growth of around 20%.

In the transition to industry solution providers, product providers have expanded their participation in the market-space video surveillance system. In the past, installation engineers directly provided integrated solutions and installation services to industry customers. The installation market basically occupied more than 50% of the entire market. . In the era of digital video surveillance, the diversified demands of the market for front-end acquisition devices require the development of products in the direction of customization. At the same time, product providers are required to provide more specific design and installation services. Leading technology product manufacturers, with their high product development capabilities and integration capabilities, are gradually transforming into industry-wide solution providers, providing a broader and larger market space for their future development.

Industry Risk Tips If China's macroeconomic growth slows significantly, it will lead to the failure of the company's security system investment to meet expectations; and the risk that the company’s product replacement will not lead to a decline in its competitive advantage.

Optimistic about the industry's trending opportunities brought about by the upgrading of the surveillance model, giving the video surveillance industry a “recommended” investment rating.

The gradual improvement of the macro economy will lead to an increase in corporate security investment budget. The explosive growth of front-end equipment and the steady growth of back-end products will ensure strong market demand. We give the industry a “recommended” rating.

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