Oriental Net August 5 news: buy a set of sofa money can buy a car, buy a set of furniture money can buy a suite. Recently, a Da Vinci double bed with a cost of 30,000 yuan but a price of 300,000 yuan has unveiled the black curtain hidden under the gorgeous appearance of European and American furniture. The price of European and American furniture, which has always been considered by consumers to be high enough and obvious, has also been questioned by consumers. So how deep is the water in European and American furniture? According to industry insiders, the price tag is five or six times the purchase price is the unspoken rule in the European and American furniture industry, while in the first-tier cities, the virtual standard value is up to ten times. In the many home stores in the provincial capital, the first time consumers step into the door, they will be captured by the luxury and retro-style European and American furniture advertising on the wall. European and American style furniture has also been sought after by the merchants as a synonym for high-end market positioning. Attentive consumers will also notice that whenever you visit the decorative company's splendid European-American model room, after hearing the hundreds of thousands of quotes, it seems that the eyes of the consumers will be able to set off the high-grade taste of the decoration company. The reporter's investigation found that although there is no "Da Vinci" product in the Jinan market, it is not difficult to find a sofa of more than 100,000 yuan here. The staff of a home store in the North Park Street of the provincial capital told the reporter that a sofa with a price tag of more than 200,000 yuan had just been bought. Ms. Li, who is renovating her new home, told reporters after visiting many home markets. “European-style furniture styles are indeed high-end, but almost all of them are more than 10,000 yuan. I have seen a set price of more than 60 in a home store. Wan's sofa." Although the price is almost a house, Ms. Li has an unusual pleasure in the bargaining process of buying European and American furniture. "This 80,000-dollar American-style sofa can be cut to 40% in a breeze. In my insistence, the dealer said that it can be sold at 50% off." The price elasticity is so large that it will inevitably lead consumers to the price of European and American furniture. question. In this regard, the reporter learned from a dealer engaged in building materials and home business for many years, the insider of European and American furniture. "The price of European and American furniture in the store is five or six times the purchase price is a common phenomenon." The dealer calculated the account for the reporter. "Taking a set of sofas with a price of 30,000 yuan as an example, after seeing the price of 150,000 yuan on the label, consumers have bargained by bargaining. I feel that half of the cuts have been very successful. I don’t know if the dealers have more than doubled the price. In addition, the general manager of a well-known home furnishing store in Jinan also told reporters that “the profit of European and American furniture can be said to be the largest among all furniture industries. The phenomenon that the price of Daphne is almost 10 times is very common in first-tier cities. It is also the unspoken rule of the industry. The root of the price is high, in addition to the consumer's cultivating psychology, as well as the furniture industry's generally high 'entry fee'." According to reports, most of the current home business is under the tenancy system, a furniture dealer Zhao Fan Tell the reporter that the rent of the store of more than 200 square meters he owns will cost more than 60,000 yuan a month, and the virtual price is really helpless. Despite this, the industry also broke the news to reporters, some businesses in the promotion of European and American furniture can not help but steal the concept of suspicion. “The European and American furniture that consumers see is accurate should be 'European-style' furniture.†The reporter learned that in the industry, European and American furniture is more concerned about the appearance of feeling, representing only a furniture style, but most of the consumption It is logical to understand "Europe and America" ​​as an import. "Most of this kind of furniture is mechanized in China. The choice of wood is not very particular, and most of them are made of cloth instead of leather." In this regard, Mr. Chen stressed that the original intention of consumers to choose European and American furniture. It should be a choice of attitude towards life, and not blindly pursuing Western trends and tastes.
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