eBay has made efforts to classify industrial and commercial and deepen the vertical market blue ocean business opportunities

On June 13th, Shanghai, the global business leader, eBay, held a grand opening in Shanghai of the "Business & Industrial" classification product supply and demand matching conference with the theme of "Qianfan Plan B&I Set sail", with an increase in industrial and commercial categories. The fastest MRO (Maintenance, Repair, Operation) products are the focus of promotion, attracting more than 100 domestic excellent cross-border e-commerce sellers and procurement representatives, and more than 200 international and domestic MRO product manufacturers, brands, authorized agents Its export hot models, industry solutions, and online support programs come to attend.

With the tenet of “eBay has a market and a platform has a source”, eBay’s leading vertical distribution platform for industrial products, Mr. Wan Wancang, will serve as a conference partner to introduce category-specific experts on market trends and opportunities; the internationally renowned Total Quality Assurance Service, Intertek Intertek Group, as a professional third-party quality service protection agency, escorts eBay seller selection products and brands on the spot.

Zheng Changqing, General Manager of EBay's International Cross-Border Trade Division in China, introduced the eBay Global and Greater China Industry Updates and explained the advantages of China's industries and business opportunities on the eBay platform. “With the globalization advantage and the massive traffic brought about by its excellent reputation, eBay is actively promoting the online sales of industry and commerce (B&I) classification. A series of measures to optimize the user experience make it easier for buyers around the world to purchase the industry online. In the future, with the continuous penetration of e-commerce channels, optimized products on the platform, and accumulation of user procurement and retrieval data, eBay is confident to become the most trusted purchase channel for European and American users, and Chinese industrial and commercial companies go to sea. The first choice."

Category update promotes long-term growth of star categories

The MRO category has long been at the forefront of the growth rate of eBay B&I classifications. It is also one of the important growth engines for the eBay platform. The procurement demand is stable and large. It is particularly strong in the North American and European markets with a solid industrial base and is expected to continue to grow in the coming years. situation. According to market research data, the size of the MRO global market has exceeded US$400 billion, of which the US and European markets have reached US$130 billion and US$90 billion respectively, accounting for more than half of the market.

Since July 2017, the eBay platform has made major adjustments to the MRO classification at the eight major sites (US, UK, Australia, and France). The MRO classification is further subdivided into seven sub-categories and an increase of nearly 500 five-level categories. The subcategories of MRO classification are more abundant and accurate, and the classification hierarchy and name are closer to the traditional offline ecology of the MRO industry, which is closer to the retrieval habits of users of MRO products. After the adjustment, the number of MRO products posted on the eight major sites has increased significantly, laying a solid foundation for further sales growth. For Chinese MRO companies, this classification adjustment will allow more products to be published, and the eBay platform's online sales environment will be closer to the offline purchasing habits, resulting in better promotion results and more products. Sales opportunities.

"Thousands of sail plans" escort Chinese sellers to expand the blue ocean market

Backed by the opportunity of mass supply in the Greater China region and a large number of OEM manufacturing companies, the Chinese sellers are experiencing an excellent opportunity to upgrade their products and create brands after experiencing low-cost export expansion. In response to this trend, eBay launched in March 2018 a tool for helping Chinese brands to go to sea—the “Sail Plan”. This plan proposes a series of specific support measures such as brand support funds, flow tilt, and exclusive promotions, and combines eBay’s own core resources such as platform construction, market insights, big data analysis, marketing resources, and professional category management teams to develop for Chinese sellers. Leading products that lead market trends and consumer demand provide practical help. The “Sail Plan” will be dedicated to effectively helping at least 1,000 Chinese brands to quickly open up the international market through the eBay platform.

The MRO industry in China is rich in export resources and many emerging brands are thriving. Relying on the "Sail Plan", MRO sellers can use eBay's international influence to the greatest extent possible to create a truly international brand, thereby gaining long-term competitiveness and higher customer loyalty, and escorting the export of MRO products. .

Zheng Changqing concluded at the meeting that "EBay has been committed to promoting Chinese brands to sea, and actively mobilize all resources to provide all-round support for sellers. I believe that as Chinese brands will be recognized and understood by more global consumers,' "Made in China" will also become a gold medal, which will provide strong support for China's MRO products going global, and it will also escort Chinese sellers who are interested in expanding MRO, the blue ocean market."

The selection conference marked eBay's efforts to expand the future deployment of industry and commerce (B&I) and the strategic direction of further cultivating vertical categories under the B&I classification. In the future, eBay will continue to exert its efforts to deepen the high-potential vertical categories on the platform and help more high-quality Chinese products, Chinese companies and Chinese brands seamlessly connect with overseas markets.

About eBay and eBay China

eBay (Nasdaq-listed company, code EBAY) is a pioneer in global e-commerce and has eBay online trading market, StubHub and eBay Classifieds (category ads) platform. eBay connects hundreds of millions of buyers and sellers worldwide, creating more opportunities for them through connected businesses. Founded in California in Silicon Valley in 1995, eBay is one of the largest and most dynamic trading platforms in the world, providing users with excellent selection of products with excellent prices. In 2017, eBay's annual business transaction volume reached 88 billion U.S. dollars. For more information on eBay and its businesses, please visit.

In China, eBay is committed to promoting the development of cross-border e-commerce retail and export industries, opening up sales channels for Chinese sellers that are directly oriented overseas. In order to help Chinese sellers successfully develop global trade on eBay, eBay has established a professional cross-border trading service team to provide cross-border transaction certification, special trade training and online training, foreign trade forum hotline, business consulting and a series of services; also active Cooperate with third-party suppliers to promote the introduction and application of cross-border e-commerce solutions such as logistics, financing, and insurance to solve the worries of cross-border e-commerce sellers.

About eBay Industrial & Commercial (B&I) and MRO Subcategories

eBay Business & Industrial is the commercial and industrial classification of eBay's global online trading website. As one of the earliest and largest global trading platforms in this field, eBay's commercial and industrial products make it easier for businesses and individuals of all sizes to purchase and sell. More than 10 vertical industries or sub-categories of materials and equipment that support the company's daily operations, including electrical and testing equipment, MRO and industrial operation and maintenance materials, healthcare, laboratory and life sciences, manufacturing and metal processing, and more.

MRO is an acronym for Maintenance, Repair, and Operation. It refers to the materials and services that are not directly used in the production process of a company. It is used only for the maintenance, repair, and operation of equipment. According to an investigation report on MRO procurement in the United States, MRO procurement accounts for an average of 26% of total corporate procurement costs, up to 63%. The impact of MRO procurement on corporate cost control and profit can not be ignored.