With the outbreak of the international financial crisis, international furniture brands have begun to value the market potential of some countries and regions in China, Russia, Arabia and South America. In the process, the brand shuffling of the high-end furniture market is slowly beginning. International high-end furniture brands are entering the Chinese market with a high profile and fast pace. In the form of the global financial crisis, the potential of China's high-end consumption has become a bright prospect for them. In the process of entering the military, cultivating the high-end consumer awareness of Chinese consumers has become the top priority of these brands. How can they behave themselves in the face of such strong challenges for similar enterprises in China?
Xiao Bian learned from the recent reports of the Beijing News and related media in Denmark: Compared with the middle and low-end furniture, more than 100,000 or even hundreds of thousands of high-end furniture are huge because of the high price. Profit margins. It is understood that from January to August this year, the import value of China's furniture industry reached 1.5 billion US dollars, an increase of 7% over the same period of last year. The transaction volume of imported furniture in the Chinese market has been increasing year by year. According to industry insiders, international high-end brands entering the Chinese market generally have good market influence and high-end consumer groups in the country of origin. It is reported that nearly 200 furniture brands have entered the Chinese market in Europe. Not only that, but foreign furniture brands have also been increasingly assisted and promoted by the embassies of the country of origin in China.
One of the important reasons why foreign furniture brands frequently knock on the Chinese market is to see the spending power of the Chinese market. Frederik, head of the Danish furniture brand Fitz Hansen, said that with the large-scale entry of foreign furniture brands into the Chinese market, China's current high-end furniture consumption capacity has broad prospects for development. Although the current market consumption is not big enough, I believe that with the change of Chinese consumer concept, this is definitely a potential market. At present, this part of the potential consumer groups generally have lived or studied abroad, advocating exquisite, low-key, especially "handmade" products, and even some consumers still make their own overseas purchases.
Faced with such a tempting potential market, foreign suppliers have long been eyeing, and what is the domestic furniture production? Experts pointed out that at present, the top foreign handmade furniture brands attach great importance to craftsmanship and details in the production process. In terms of details, they reflect their perfection; in terms of brand operation, such as VI design, exhibition hall display, etc., they are all perfect and worthy of Chinese manufacturers. Need to know the mall as a battlefield, knowing ourselves and knowing each other can win every battle. The reason why foreign brand products can attract domestic consumers is their excellent design and superior quality. Product design and research and development capabilities are the key to a long-term survival and development of furniture companies.
The development history of China's furniture market is relatively short, and it is in a period of rapid development. While improving its own production capacity, it is more important to grasp and improve the overall details.
The Chinese market is a new and demanding market, but it is also very unique. If foreign brands want to successfully enter China, they must understand China's culture, history and trends, and choose products that match the needs of Chinese consumers. In this respect, Chinese merchants are more aware of the roots than foreign manufacturers, which is our advantage. Compared with foreign companies, the development of Chinese enterprises is still very short, and most of them are private enterprises. The difference in management methods has become an important reason for the different development directions of enterprises. However, as local companies pay more and more attention to design, it is believed that under this trend, the emergence of high-end brands of Chinese local furniture is just around the corner, and it can compete with similar foreign brands and even go abroad.
Xiao Bian learned: At present, the international furniture industry is generally faced with the dilemma of “cost increase, increased competition, lower profits and shrinking marketâ€. Turning off its own factories and choosing to become wholesalers and retailers have become their first choice. In addition, strengthening its manufacturing capabilities and integrating imported products into its own product line can also enhance the competitiveness of its products; the conversion from the production of “general goods†to “customized products†can broaden the market; In addition to the inherent market, it is also important to develop new markets and new uses of products; in the end, re-establish the industrial agglomeration of the furniture industry, or establish a center of strength to make the entire supply chain operate more closely to provide more value to target customers. .
Xiao Bian learned from the recent reports of the Beijing News and related media in Denmark: Compared with the middle and low-end furniture, more than 100,000 or even hundreds of thousands of high-end furniture are huge because of the high price. Profit margins. It is understood that from January to August this year, the import value of China's furniture industry reached 1.5 billion US dollars, an increase of 7% over the same period of last year. The transaction volume of imported furniture in the Chinese market has been increasing year by year. According to industry insiders, international high-end brands entering the Chinese market generally have good market influence and high-end consumer groups in the country of origin. It is reported that nearly 200 furniture brands have entered the Chinese market in Europe. Not only that, but foreign furniture brands have also been increasingly assisted and promoted by the embassies of the country of origin in China.
One of the important reasons why foreign furniture brands frequently knock on the Chinese market is to see the spending power of the Chinese market. Frederik, head of the Danish furniture brand Fitz Hansen, said that with the large-scale entry of foreign furniture brands into the Chinese market, China's current high-end furniture consumption capacity has broad prospects for development. Although the current market consumption is not big enough, I believe that with the change of Chinese consumer concept, this is definitely a potential market. At present, this part of the potential consumer groups generally have lived or studied abroad, advocating exquisite, low-key, especially "handmade" products, and even some consumers still make their own overseas purchases.
Faced with such a tempting potential market, foreign suppliers have long been eyeing, and what is the domestic furniture production? Experts pointed out that at present, the top foreign handmade furniture brands attach great importance to craftsmanship and details in the production process. In terms of details, they reflect their perfection; in terms of brand operation, such as VI design, exhibition hall display, etc., they are all perfect and worthy of Chinese manufacturers. Need to know the mall as a battlefield, knowing ourselves and knowing each other can win every battle. The reason why foreign brand products can attract domestic consumers is their excellent design and superior quality. Product design and research and development capabilities are the key to a long-term survival and development of furniture companies.
The development history of China's furniture market is relatively short, and it is in a period of rapid development. While improving its own production capacity, it is more important to grasp and improve the overall details.
The Chinese market is a new and demanding market, but it is also very unique. If foreign brands want to successfully enter China, they must understand China's culture, history and trends, and choose products that match the needs of Chinese consumers. In this respect, Chinese merchants are more aware of the roots than foreign manufacturers, which is our advantage. Compared with foreign companies, the development of Chinese enterprises is still very short, and most of them are private enterprises. The difference in management methods has become an important reason for the different development directions of enterprises. However, as local companies pay more and more attention to design, it is believed that under this trend, the emergence of high-end brands of Chinese local furniture is just around the corner, and it can compete with similar foreign brands and even go abroad.
Xiao Bian learned: At present, the international furniture industry is generally faced with the dilemma of “cost increase, increased competition, lower profits and shrinking marketâ€. Turning off its own factories and choosing to become wholesalers and retailers have become their first choice. In addition, strengthening its manufacturing capabilities and integrating imported products into its own product line can also enhance the competitiveness of its products; the conversion from the production of “general goods†to “customized products†can broaden the market; In addition to the inherent market, it is also important to develop new markets and new uses of products; in the end, re-establish the industrial agglomeration of the furniture industry, or establish a center of strength to make the entire supply chain operate more closely to provide more value to target customers. .
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