Buying furniture online, you need to polish your eyes, don’t let the fakes get a hole.

Consumers have a wide range of ways to purchase counterfeit products. Group purchases are topped by a 40% high ratio. The reasons are: first, limited time and low price, and second, crowd power thinking. Ms. Kong, the consumer, told the author that there were many group purchasers. They expected that the merchants would not dare to deceive so many people, so they took it lightly and eventually became fooled, and the bathroom industry was no exception. The small building materials market and the online shopping mall are also one of the fake hideouts. The low price and convenience are the main reasons consumers value them. Some counterfeit products and knockoffs are also taking advantage of the fact that consumers are afraid of trouble and information is not fully grasped. . Yin Yuxin, deputy general manager of Oriental Home Furnishing Plaza, said that some non-brand direct organizations, but group purchases initiated by third parties are prone to problems; in some small-sized building materials market with no shortage of reputation and reputation, consumers are more likely to keep their eyes open. After the collection and group purchase, the household industry that encounters the “after-sales” difficulty in brand concentration is not only in the emerging network sales, group purchase collection channels, there is a problem of sales agency confusion, that is, in the traditional low-end building materials market. On the top, there are always cheap "cottage brand" in it. The sellers and products of these “cottage brand” are aimed at those consumers who are seeking low prices, lack of purchasing experience and insufficient information. Group purchases and acquisitions encounter "unauthorized" products. With the increase in online shopping and offline group purchases and collection activities, consumers are experiencing increased rejection of after-sales service after purchasing products. Recently, for the online sales of consumer consultation, the United States Paragon Water Purification Equipment Company issued a "serious statement", saying that "no distributors in China are authorized to sell online, including collection, group purchase, etc., please pay attention to whether For the secondary recycling or counterfeiting of three products." For the products purchased online, the company "does not provide any installation and after-sales service." At the same time, Foshan Gaoming Yinghuang Sanitary Ware Co., Ltd. also issued a statement saying that “the products currently on the Taobao website for online sales of Yinghuang Sanitary Ware are fakes and have no authorization”. The reporter learned that online purchases or collections, group purchases encountered "true and false Li Wei", the most problematic is still a paint product. Consumer Chen Hao (pseudonym) purchased five barrels of Dulux's Li'an series of net-taste wall paints in a group buying activity organized by a small website recently. The price is much lower than that of large building materials supermarkets. After the renovation workers open the covers, I feel "somewhat thinner than others." Chen Hao called Dulux customer service department, according to the name of the store filled in the seller's order, the customer service staff told her that there is no such authorized store in Beijing. "Mountain" brand mixed low-end building materials market in Beijing's large number of building materials market, almost everywhere can see the "brand radiator" booths such as Sender, Nuoro, Sun Flower, which is also mixed with several unknown The branded products, even if the same brand of the same model, the price is about 30% lower than in the store or building materials supermarket. The chaos in the radiator market is actually just the tip of the iceberg. There are also sanitary products that are among the small and medium-sized building materials market. For consumers who are not familiar with the brand, the trap of “cottage” is the most typical. The sales manager of a branded bathroom in the North Fourth Ring Store told the reporter that the problem of selling counterfeit and shoddy products in the sanitary market has always been there. These fake brands add and delete texts on the basis of big brand trademarks through large-scale word games, even directly The method of "cloning" is to make fake sales. “Just, fake brands will flow more into the low-end market, the price is less than 1/3 of the original goods, and the quality can be seen at a glance”, because there is no market conflict with the real brand, so some big brands also pay little attention to these fakes. brand. A dealer who has been in the paint industry for many years told reporters that some consumers, apart from hypermarkets and building materials supermarkets, did not dare to buy Nippon Paint, because the most famous paint brand of the year was “being targeted by the cottage products”. It is said that Dulux and master paints are now "hard to escape." Moreover, some anti-counterfeit labels for counterfeit products can almost be faked, and consumers are really difficult to distinguish between true and false.

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