Children's furniture starts from the wind: after 80 parents become the main buying group

In recent years, children's furniture has flourished and occupied half of the home industry. Recently, when reporters visited homes such as Xiangjiang, Hundred Years, and Red Star Macalline, they found that all major brands launched children's furniture, and many well-known brands introduced children's furniture of different materials and styles in order to better meet children's psychological needs. . Children's furniture has to say that "children's furniture needs to please parents, but also to please children." Ms. Liang, who sells children's furniture, said that nowadays, children's furniture is sold, and almost half of the children make decisions. Therefore, manufacturers should conform to children's tastes in terms of color and shape. At the same time, parents will consider the environmental protection and functionality of the products. "To make children's furniture popular in the market, it is necessary to be more strict and stricter than adult furniture in terms of emission standards and safety standards. It is necessary to make parents convinced and purchase with confidence, and it is more scientific in function and design. Ms. Liang said, "In fact, the purchase of children's furniture, parents' opinions are more rational, more objective, and more important." In this regard, Zhu Changling, vice chairman of the China Furniture Association, said that children's furniture compared with ordinary furniture, their volume Small, but the production process has not been reduced, and there are higher requirements in production technology, safety and environmental protection. The scale of children's furniture production fully takes into account children's physiological and psychological needs, environmental protection, safety indicators, but also parents have to check more. After the 80s, the parents became the main purchase group. After the 80s born in Henan, Miss Wang told the reporter, “When I was a child, I just slept with my mother or my sister. I have never been able to get a single bed that I have been yearning for.” In the interview, the reporter From time to time, I can see such a parent. The furniture in the bedroom is also expensive, but the equipment for the children’s bedroom is 20,000 or 30,000 yuan. If the 80s were not able to enjoy children's furniture due to the limitations of the times, then they fully realized their childhood dreams in the next generation. Nowadays, more than half of the 80s have become parents. In order to make up for the lack of childhood wishes, they hope that their children will have independent space from an early age and form independent thoughts and personalities in their growth. Therefore, those who did not own children's furniture in the past 80, turned into a major consumer group of children's furniture.

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