On June 26th, Mr. Xia bought a set of Balinese furniture at the counter of Zhongshan Huangchao. Due to the suspected room air formaldehyde over-standard furniture, he broke the furniture with the mall, but found the all-solid furniture introduced by the shopping guide. Some of the components in the middle are non-solid wood, and the counters are required to return and compensate. This week, the “non-solid wood†incident of the famous furniture brand Dynasty furniture has aroused widespread concern from the industry and consumers;
Recently, the Dynasty Furniture Group held a media meeting in Guangzhou headquarters to explain and inform the disputes arising from the purchase of Dynasty furniture products by Mr. Xia. The person in charge of the dynasty’s furniture told reporters that the incident ended with the emperor’s compensation to the consumer and reached a final settlement; and promised that after this incident, the sales and shopping guides at all levels of the group will be strictly retrained, and Strengthen the self-test and inspection frequency of products, and control the quality of products.
The shopping guide rushed to the transaction and misled the consumer. The dynasty actively apologized and compensated. It is reported that after the incident, the Dynasty Furniture Group got in touch with the customer, informed the store and the dealer about the situation, and urged the dealer to be serious and proper. deal with. The marketing director of the Dynasty Furniture Group deeply regrets the occurrence of such incidents and apologizes to consumers, and also said that it will be used as a guide. In response to the argument that Mr. Xia believes that the formaldehyde content of furniture exceeds the standard, Yin Hanpeng, manager of the Zhongshan Dynasty store, told reporters that the formaldehyde content in the air is affected by many factors, not necessarily from furniture. And Mr. Xia showed the inspection report of the series of products by the National Furniture Product Quality Supervision and Inspection Center (Guangdong). The report shows that the formaldehyde emission of the product is 0.7mg/L, which is far lower than the national furniture of GB18584-2001. The required standard for formaldehyde content ≤ 1.5 / L. The quality inspection report issued by the Dynasty furniture is for the product whether it is solid wood furniture. The reporter learned that according to the latest technical standards of the wooden furniture published by the relevant state departments, solid wood furniture refers to solid wood sawn timber or solid wood panels. Furniture made of a substrate and coated with a surface; or furniture coated with solid wood veneer (wood veneer) on such a substrate, including all solid wood furniture, solid wood furniture, solid wood veneer furniture Three categories. However, because the new guides have less than one month of professional knowledge and rush to make a deal, the interpretation of solid wood furniture as solid wood furniture has caused misunderstanding.
The matter caused the trouble and pressure on Mr. Xia, the sales staff of the Huangshan Furniture Zhongshan counter has apologized to him, and the counter also reached a consensus with Mr. Xia on the return and compensation matters. In the agreement issued by the dynasty to the consumer Mr. Xia, it was stated that “the misunderstanding of the sales of the goods by Mr. Sun Yat-sen’s counters in the process of purchasing goods from Mr. Xia’s customers caused work and mental stress on Mr. Xia, Mr. Xia In good condition, all the royal counters were returned. The total amount of refunds for the Dynasty was 18050 yuan, and Mr. Xia was compensated for 18050 yuan, totaling 36100 yuan." The purchaser sent Mr. Xia's apology letter to the country for more than 1,000 storefronts. Quality requirements and management regulations The head of the furniture of the Dynasty said at the media meeting that the incident indicated that the dynasty still had certain flaws in internal management and staff regulation, and experienced such a product quality dispute that had a negative impact on the brand. In the event, the dynasty will consider strengthening the guidelines for shopping guides and guidance in other aspects besides traditional training, giving consumers more ways to ensure shopping safety. For example, through the official website of the dynasty, for example, through some brochures on the spot, try to avoid some simple human misleading. If the consumer is confused, you can find out the material of the product through the official website. Where is the production place, or through the shopping guides in our store, some posters in the store, or Some product knowledge introductions to understand the entire structure and material composition of this product, from a multi-channel, multi-faceted guarantee of product promotion is to seek truth from facts, is fair.
At present, the Wangchao Group is conducting a self-examination and self-correction action in an all-round way to prevent violations of individual franchisees. In addition, the first-line dealer customers and shopping guides were trained in batch-by-region centralized product knowledge and standardized shopping guide services.
In addition, the person in charge also said that in addition to strengthening the testing of products, the Dynasty Group also increased the number of inspection batches and improved internal control standards to ensure the environmental protection of the Dynasty products. In addition to its role as the sole sponsor of the Universiade, this year, the company continues to introduce new products to meet the needs of different consumer groups. After this incident, the high-level furniture of the dynasty has reached a consensus. Such a bad thing can also become a good thing. After introspection, the dynasty furniture will continue to adhere to the business philosophy of seeking truth from facts, high quality and environmental protection, and be responsible for it. Attitude, implement the core pursuit of “Imperial Furniture and My Homeâ€, and welcome the inspectors of consumers and the media.
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Recently, the Dynasty Furniture Group held a media meeting in Guangzhou headquarters to explain and inform the disputes arising from the purchase of Dynasty furniture products by Mr. Xia. The person in charge of the dynasty’s furniture told reporters that the incident ended with the emperor’s compensation to the consumer and reached a final settlement; and promised that after this incident, the sales and shopping guides at all levels of the group will be strictly retrained, and Strengthen the self-test and inspection frequency of products, and control the quality of products.
The shopping guide rushed to the transaction and misled the consumer. The dynasty actively apologized and compensated. It is reported that after the incident, the Dynasty Furniture Group got in touch with the customer, informed the store and the dealer about the situation, and urged the dealer to be serious and proper. deal with. The marketing director of the Dynasty Furniture Group deeply regrets the occurrence of such incidents and apologizes to consumers, and also said that it will be used as a guide. In response to the argument that Mr. Xia believes that the formaldehyde content of furniture exceeds the standard, Yin Hanpeng, manager of the Zhongshan Dynasty store, told reporters that the formaldehyde content in the air is affected by many factors, not necessarily from furniture. And Mr. Xia showed the inspection report of the series of products by the National Furniture Product Quality Supervision and Inspection Center (Guangdong). The report shows that the formaldehyde emission of the product is 0.7mg/L, which is far lower than the national furniture of GB18584-2001. The required standard for formaldehyde content ≤ 1.5 / L. The quality inspection report issued by the Dynasty furniture is for the product whether it is solid wood furniture. The reporter learned that according to the latest technical standards of the wooden furniture published by the relevant state departments, solid wood furniture refers to solid wood sawn timber or solid wood panels. Furniture made of a substrate and coated with a surface; or furniture coated with solid wood veneer (wood veneer) on such a substrate, including all solid wood furniture, solid wood furniture, solid wood veneer furniture Three categories. However, because the new guides have less than one month of professional knowledge and rush to make a deal, the interpretation of solid wood furniture as solid wood furniture has caused misunderstanding.
The matter caused the trouble and pressure on Mr. Xia, the sales staff of the Huangshan Furniture Zhongshan counter has apologized to him, and the counter also reached a consensus with Mr. Xia on the return and compensation matters. In the agreement issued by the dynasty to the consumer Mr. Xia, it was stated that “the misunderstanding of the sales of the goods by Mr. Sun Yat-sen’s counters in the process of purchasing goods from Mr. Xia’s customers caused work and mental stress on Mr. Xia, Mr. Xia In good condition, all the royal counters were returned. The total amount of refunds for the Dynasty was 18050 yuan, and Mr. Xia was compensated for 18050 yuan, totaling 36100 yuan." The purchaser sent Mr. Xia's apology letter to the country for more than 1,000 storefronts. Quality requirements and management regulations The head of the furniture of the Dynasty said at the media meeting that the incident indicated that the dynasty still had certain flaws in internal management and staff regulation, and experienced such a product quality dispute that had a negative impact on the brand. In the event, the dynasty will consider strengthening the guidelines for shopping guides and guidance in other aspects besides traditional training, giving consumers more ways to ensure shopping safety. For example, through the official website of the dynasty, for example, through some brochures on the spot, try to avoid some simple human misleading. If the consumer is confused, you can find out the material of the product through the official website. Where is the production place, or through the shopping guides in our store, some posters in the store, or Some product knowledge introductions to understand the entire structure and material composition of this product, from a multi-channel, multi-faceted guarantee of product promotion is to seek truth from facts, is fair.
At present, the Wangchao Group is conducting a self-examination and self-correction action in an all-round way to prevent violations of individual franchisees. In addition, the first-line dealer customers and shopping guides were trained in batch-by-region centralized product knowledge and standardized shopping guide services.
In addition, the person in charge also said that in addition to strengthening the testing of products, the Dynasty Group also increased the number of inspection batches and improved internal control standards to ensure the environmental protection of the Dynasty products. In addition to its role as the sole sponsor of the Universiade, this year, the company continues to introduce new products to meet the needs of different consumer groups. After this incident, the high-level furniture of the dynasty has reached a consensus. Such a bad thing can also become a good thing. After introspection, the dynasty furniture will continue to adhere to the business philosophy of seeking truth from facts, high quality and environmental protection, and be responsible for it. Attitude, implement the core pursuit of “Imperial Furniture and My Homeâ€, and welcome the inspectors of consumers and the media.
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