Why is the "royal dream" of imported furniture so expensive and obsessed with the "made in a certain country"? This word is like an unearthed relic in the era of global economy. The city gate is in flames and will always burn a few pools of fish. Da Vinci fell, and many furniture importers signed the list with the yellow. Zhou Yufeng, president of France's Rochburg Furniture China, clarified at the press conference, "We are "fake a return to zero", as long as a fake is found, the brand of more than 100 years of history will be finished." He did not forget to remind, The French will not tolerate an untrustworthy brand for so long. The tolerance of the Chinese is much higher. The State Administration for Industry and Commerce has not given Da Vinci a break. Many people worry that the punishment for Da Vinci will be drowned in a new hot spot. The Da Vinci myth has fallen, and the imported furniture industry is facing a new round of reshuffle. This time it will be driven by "good money to drive out bad money." What is the cost of an imported sofa? Almost every month, people who earn more than 5,000 yuan know that Da Vinci is too expensive. As early as the mid-to-late 1990s, Da Vinci’s exhibition hall at Hongqiao Airport was arranged like a “retrofit†of Versailles, filled with classical furniture flaunting the European royal style. At that time, a sofa sold for 95,000 yuan, equivalent to a set of two. Room house. A well-designed sofa lies in a magnificent retro furniture showroom, marked with a six-figure price. How much does it cost? It moved from the Italian workshop to the home showroom in Shanghai. How many times has it been worth? After the fall of Da Vinci, more and more people began to ponder these problems. The cost of an imported commodity, the price of the imported goods, is mainly reflected in taxes, logistics and storage costs, packaging costs, etc., whether it is imported furniture or cosmetics, handbags. So, which part of the imported furniture is expensive? The first thing that comes to mind is the tariff. Chinese people have become accustomed to the price of Gucci, Givenchy and other brands in China, which is 30% higher than that in Europe and America. Because China imposes 20%-30% postage tax on imported cosmetics, watches, jewelry, handbags, etc., including tariffs and import value increments. Tax and consumption tax. However, the furniture industry is different. China implements “zero tariffs†on imported furniture and only imposes value-added tax. "From the perspective of environmental protection, imported furniture is conducive to reducing the consumption of forest resources in China, so there are larger tax and fee concessions, and only impose tariffs on furniture accessories such as pillows and mattresses," said Xu Guanghui, founder of Dante's home. What is the cost of logistics? According to industry insiders, because of China's trade surplus for many years, the cost of imported goods logistics is much lower than that of exports. Containers filled with Chinese products are carried abroad, often with empty boxes, and logistics providers are happy to return goods at a low price. "A container of more than 20 feet, the freight is more than 500 US dollars, it can hold 50,000 US dollars of goods, put it in the store may sell 100,000 US dollars." Furniture storage costs are not a high proportion of the cost. A number of imported furniture manufacturers told reporters that consumers need to order in advance to purchase furniture, to inform the delivery time, the agent then shipped from overseas according to the schedule, to minimize the circulation time. “Our new products are updated very quickly, and the warehouse is a lot of useless, because many products are eliminated in the second year, 90% of us will not need it in the second year.†Roachburg introduced. Obviously, the cost of imported furniture is not higher than that of ordinary imported goods. The "high price" refers directly to rich profits. "The domestic agent Italian brand furniture profits vary greatly. The retail price in the general store is about 2 times the price of the goods. Excluding taxes, logistics costs, packaging costs, etc., the gross profit can reach more than 35%, and the net profit is around 20%." A person in the imported furniture industry revealed. According to his estimation, some Italian brands represented by Da Vinci are 3-5 times the price of the goods. That is to say, in the Da Vinci exhibition hall, a "European royal style" bed with a price of 100,000 yuan, even if it is replaced by "Made in Italy", the purchase price may be more than 20,000. The value in Italy can not be discussed as "noble". “Da Vinci’s brands are not well known in Italy. They are only produced in a small workshop with annual sales of 500,000 to 1 million euros, but they have been built into luxury goods in China,†said the industry insiders. Why is Da Vinci free to set the "high price"? Obviously the agent has mastered the absolute right to speak in pricing. Few people can tell which brand "Hermes" in the furniture industry is. It is impossible for laymen to judge whether the furniture brands of several letter combinations are imported. In the local area, they are pheasants or phoenixes, so they have to slap the "high price" photos. Single receipt. “Luxury brands such as LV and Prada started to sell in China at the beginning, but it requires global agents to have a unified style and management model, and the price is in accordance with the global unified pricing system. Da Vinci is completely different, first it The brand of the agent is uneven, and there is no brand supervision behind it, so there is no principle in its pricing.†Zhou Yufeng believes. The selling price of direct selling brands in China is relatively transparent. According to Zhou Yufeng, the price of the same furniture in China is 10%-60% higher than that of the EU countries. The pricing in China is based on the global pricing system, and the logistics costs, taxes and fees in the Chinese market are calculated. A price is issued and submitted to the French headquarters for approval. "It's cheaper than Moscow and Seoul." Da Vinci exposed the truth about the chaotic pricing of the imported furniture industry. Zhou Yufeng told reporters that many agents have set high prices, the actual sales price is not so high, and the discounts are very strong. "For example, foreign brands such as Roachburg have a global pricing system, which is sold at a fixed price. If we spend more than 100,000 yuan, we can get a 5% discount, but many agents come up with a 30% discount. , messing up the market." Why does the global manufacturing Da Vinci spare no effort to advertise "Italian imports"? As a furniture manufacturer said, if he only said "luxury furniture", even if the price is higher, you can't catch a big mistake. But the industry knows that the words "foreign manufacturing" can make Chinese people willing to save money. It seems that as long as the furniture is connected with the words "import" and "Europe", it is not too much to add a few zeros to the label. But is there a pure "made in a certain country"? This word is like an unearthed relic in the era of global economy. Xu Guanghui said that the furniture industry chain is very long, and there are few brands that can cover the whole industry chain. Most European brands spend their energy on market expansion, and the production links will find companies in other countries. “They have a general design direction, picking the best from the many designer works, then bidding, outsourcing production to the best-performing factory, probably in Italy or in Ireland. Italian factory When you receive an order, it is not necessarily done by yourself. It may subcontract some production links to the local Chinese community because the Chinese labor force is much cheaper than the Italian natives. So in the end, the Italian manufacturing may still come from the Chinese." How can people who worship foreign artisans pay homage and pay a big price? I am afraid that people who believe in the "real-made" raw materials will be disappointed. In the era of commodity circulation, few products that are sold globally use only one local raw material. If you buy a Gucci handbag made in Italy, the key parts are polished by Italian artisans. But its handle may be made of bamboo from Chinese Anji, the fabric is cut on the Romanian assembly line, and the metal zipper is from Yiwu, China. The furniture industry is the same. Even if a furniture brand production factory is set up in Italy, raw materials, accessories and accessories are purchased and produced in Italy, but it is difficult to guarantee that the fabrics or decorative beads they bought at the Italian trade fair will not It was brought by a Romanian seller. "There are many imported goods that are made in China. This is normal. The source of the imports is not consistent with the production sites. A Japanese commodity, which is sourced in China, purchased in Vietnam, purchased in the Philippines, and finally concentrated in Japan. The world's 500 stores are finally shipped together. Where do you say the imported products come from? The exporting country is Japan, but the source and origin are different.†On a sofa label in Roachburg, the cushion material is specially made with foam. Down, the frame is 榉 solid wood pine solid wood, the feet are 榉 solid wood... But ask which country is made of foam or down, I am afraid that the information will be turned over for a long time. Zhou Yufeng emphasized that the concept of “place of origin†is where the core value of goods is produced. “After the raw materials are purchased from different places, the products are finally made in one place, and the value of the completion process exceeds the value of purchasing in other places, even if it is produced locally.†He said that Roachburg insisted on “100% EU "National production" means that the nature of raw materials changes by more than 50% during the production process. As globalization continues to deepen, researching "purely produced places" becomes both difficult and meaningless. But Chinese people are still tirelessly pursuing "foreign manufacturing" when they buy furniture. Just like the "French perfume" or "Japanese electric appliance" in the 1980s, now if you say that you bought a new bottle of perfume, probably no one will ask you if Made in France or made in the United States, it can only be asked whether it is Estee Lauder or Lancome. As the concept of the brand grows stronger, the “place of origin†of the furniture may not be as important. Persevering "royal dreams" "Italian fashion" or "French atmosphere", in the end, the Chinese really care about the medieval aristocratic fan behind "foreign manufacturing." Xu Guanghui remembers that with an Italian furniture designer "inspected" a Da Vinci store, the designer came out in less than 2 minutes and complained to him, "How can this be Italian?" Indeed, modern minimalism Popular in the world, the medieval classical furniture of gold and silver has long been in Italy. Even in the classic style, it is just adding some nostalgic elements to the minimalist design, and there are few cherry wood large bookshelves or gold-clad armchairs. “The best selling in the global market is the modern series. Classical furniture only accounts for 30%, but in China, on the contrary, 70% of the products sold are classical furniture. If you are willing to spend this money to buy furniture, there is a nostalgic feeling in Europe.†Zhou Yufeng It is said that the imported furniture that flaunts the European royal style is very appetizing for Chinese upstart. In the exhibition hall on the second floor of Roachburg, the reporter saw several people dressed in old wardrobes. The countertops were covered with irregular scratches and looked very historical. It is said that this is very good in France, but Zhou Yufeng said Customers often see these cabinets and they are surprised to ask, "How do you still sell old goods?" Zhou Yufeng had no choice but to put the classical dressing table with gold and silver in his eyes. Europeans have fanfare to promote furniture in a simple and humanistic style. The rich Chinese have relived the emperor's dream in the classicist sculpture. "I heard that some people in China would customize a kind of dragon bed, what kind of gold nanmu, I know that the golden nanmu is used for beams, it is more resistant to corrosion, and can be used as a coffin. Furniture never uses gold nanmu, both It is made of red sandalwood, etc. And your home is not the Forbidden City, nor is it suitable to use this style of furniture. If the home is of the same level as the Forbidden City, you will not be late." Zhou Yufeng feels helpless, simple and modern Luo Qibao Furniture's sales in the Chinese market account for only 2% of the world's total, while Da Vinci furniture, which depicts gold and silver, has cut the biggest piece of cake in the industry for a long time. Da Vinci’s dream is broken, but the “Emperor’s Dream†of the rich Chinese seems to be awake for a while.
Beaded type Galv. Malleable Iron Pipe Fittings
with BS threads
Advantage:
1. Middle Weight - fig no.90 elbow 1/2" 75g
2. High Qaulity - good two times baked galv.
3. Size - 1/2"-6" available
4. package - by cartons or bags, without or without pallets
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6. Made in China ISO9001-2008 certificate
7. Brand: INQO brand, China brand, MAK Brand, OEM available
Package and delivery
4 small box in one big carton on the strong plywood pallet
Inner with plastic bags protect water steam
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FAQ:
1. What is the hot dipped galv. Manufacturing process:
Answer: Firstly, we put raw Material 0# zinc ignot into electric melt stove at a high temprature
of around 840 °F (449 °C), when the zinc ignot is melted into zinc water, then put the fittings into
zinc water for 5 seconds, then shake it, then take out and put it into cold water for 5 seconds. .
2. What is the advantage of hot dipped galv.
Answer: Hot dipped galv. Fittings are with more thick zinc coating, the zinc coating is 400g/um,
It is with high corrosion resistance, not easy to be dropped off, the usage-life can be for 40 years.
3. What is the two times baked galv. Manufacturing process
1.Casting 2. semi-products 3.sand washing 4. first baked galv.
5. auto-threading 6 second baked galv. 7. Quality Control
4. What is the advantage of two times baked galv.
A. Two times baked galv. Inside and outside, both is with zinc coating
B. Surface is beautiful, without little dark, zinc coating more strong
C. Like hot dipped galv. But price is much cheaper thanHot Dipped Galv
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