Buy cabinets to direct stores? Is it a franchise store? Difficult consumers

There are many cabinets that save money. Cheap ones don't necessarily save money. Expensive ones don't necessarily waste money. Reason is the most important. For the cabinets that are often used, price is important, and quality is more important. When buying cabinets, is it cheaper to go to a direct store or a franchise store, or even go directly to the factory? This must understand the relationship between the store (store) and the factory. At present, the cabinet stores in the home improvement market can be divided into four categories:


The first category: direct sales stores in Dachang. This type of shop is operated by the cabinet factory itself, and only a few have the nature of internal contracting, but the pricing is determined by the factory itself. Buying in the store is the same as going to the factory. These stores are often referred to as "XX cabinet flagship store", generally larger in size, the samples selected are newer and better, and some will be updated regularly. The price, hey! It can be said that it is the highest, and it will not easily give you a big concession in price.

The second category: franchise stores. The brand of the cabinet has a cooperation agreement with the manufacturer and a cooperative relationship with the factory. The sample cabinet is provided by the factory, and the factory charges the cost of the cabinet. Pricing is also the market reference price determined by the factory, which is not much different from direct stores. The factory is settled with the franchise store after the installation is completed. The settlement price is generally 70% to 80% of the market reference price determined by the factory, which means that the franchise store has a gross profit of 20% to 30%. At the end of the year, some factories will give 2% to 4% rebates based on the franchise store's operating performance. However, due to the fierce market competition and the franchise's right to operate independently, although it will not greatly discount the price, it will take the means of giving away handles, baskets, pneumatic rods and other means to attract customers. It's worthwhile to order cabinets in franchise stores.

The third category: small and medium-sized factories directly operated stores. There are many small and medium-sized cabinet factories distributed in the home improvement market, some of them have storefronts, and some don't. Directly operated stores of small and medium-sized factories generally have only one or two stores on the market, and work in the form of front stores and back factories. The price of cabinets of similar materials is 10% -20% cheaper or even higher than that of Dachang stores. The quality of some cabinets can be close to that of large manufacturers. Such cabinets are more cost-effective as long as you are not particularly particular about brands. Generally, a home improvement company with a little sense of responsibility sets such cabinets for customers, and the cost performance is relatively high.

The fourth category: "Wife and wife" shop. Generally there is only one storefront in the market, most of them rent stalls in the decoration city, give themselves a name, and then find a cabinet factory to order a few sets of samples. The price of this kind of shop is relatively low. He can do whatever price you want. It is nothing more than to find a cabinet workshop, lay the cabinet body, and then go to the stone processing factory to set up the countertop. You will find that the installed cabinets are not the same as the sample cabinets on display. The price is low, depending on whether you dare to ask for it. Generally irresponsible home improvement companies are ordering such cabinets for customers, the price is low!

Generally speaking, the cabinet factory with both the front court (storefront) and the backyard (production workshop) is basically credible in terms of quality.

First, in terms of materials: you must know that if a set of finished cabinets is calculated based on the current average market price, there is still a profit. Why should manufacturers take the risk of being exposed and replace the original plate with a small price difference? What? If the manufacturer promises that you use the Jilin Lushui River board as the cabinet, it is also quoted according to the Lushui River board. Generally, it will not be replaced by Huaneng and Everbright. The difference between them is 10 to 20 yuan. (Except for some factories, such as the use of MDF core board instead of particleboard core board, but this may be caused by the production staff does not understand, not intentionally).

Second: From the production point of view: cabinet production is an industry where the process is not complicated, and it is not how complicated, how high-tech, as some people advertise. As long as there are equipment such as panel saws, automatic linear edge banding machines and row drills, a new production plant, plus a few skilled production workers, can make quality products. Regardless of whether it is a large factory or a small and medium-sized factory, what you should care about is: Can the cabinet factory you choose take the cabinets of your home in your heart? Can you do everything from the beginning of the design?
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