Smart home has gradually become the new favorite of real estate

In this article, Xiao Bian of China Security Network wants to talk to you about this industry trend that smart home has gradually become the new favorite of real estate.

On May 29, Yanlord Real Estate (Chengdu) Co., Ltd. and Xiaomi Smart Home officially signed a cooperation agreement to jointly create the first “Houmi” intelligent international community in China.

Coincidentally, before, Fangxing Real Estate married Tencent and Huayuan Real Estate held 360, smart home or smart community is becoming a new hot spot for developers.

“The next five to ten years will be a period of rapid growth in the smart home market in the second and third tier cities. In the future, the focus of the first phase of our smart home development will be in the fast-growing cities of the second or third line, such as provincial capitals and key development cities.” Smart Home Li Qi, director of market operations, said in an exclusive interview with the China Real Estate News reporter.

However, Zhao Qigang, president of Chengdu High-tech Research Institute, said in an interview with China Real Estate News that at the current stage, smart home is still in its infancy, the system is still not mature, and smart products are only partial, and market demand is also relatively high. The minority, the situation has not been fully opened. But for the current developers, this is undoubtedly a marketing highlight.

Millet's terminal battle

The China Real Estate News reporter learned at the scene that the second phase of the Yanlord Binhe Bay project will be introduced into the Xiaomi smart home kit, including smart rice accessories such as millet router, smart light bulb, smart wifi socket, small ant smart camera and millet box. Facilities to achieve automatic control of the entire family; control through mobile APP software, can achieve lighting, home monitoring, home appliances and other controls, to maximize the realization of intelligent life for the occupants. "Currently based on these products, the public will initially realize the interaction and convenience brought by smart homes, and will introduce more new products developed by Xiaomi Smart Home in the future." Chengdu Renheng related person in charge said.

For the southwestern positions of the industrial chain, Chengdu is the most promising and most optimistic target city. The city has a fast development speed, a large demand, and a strong product culture. Depending on the region, the cooperation points and cooperation impacts will be different, and the positioning will be different. “The layout of Xiaomi is southwest, and the cooperation with developers is based on two points, namely high-quality products and Internet product recognition. On this basis, Yanheng’s philosophy is similar to Xiaomi’s.” Li Qi said.

In fact, the same as the "occupation of the living room" action initiated by LeTV before, Xiaomi frequently added smart homes this time is also its strategy to occupy the terminal market.

According to relevant industry analysts, Xiaomi cooperates with developers to form a closed loop of home experience with the project as the carrier. Therefore, opening an experience store or a complete set of model homes is the best way to promote Xiaomi's smart home system and concepts, and its smart home can quickly penetrate and expand in the market.

For Xiaomi, the biggest significance of cooperation with real estate companies at present may be that obtaining enough data samples of households will lay a good foundation for developing their own market.

According to Li Qi, relying on the real estate brand, Xiaomi smart home kit can directly enter the hands of the owners, and the family-based users can give product and experience suggestions after the experience.

“In 2015, Xiaomi will cooperate with 10 real estate developers.” Li Qi revealed that among the first batch of real estate developers in Xiaomi, there will be 1 or 2 real estate and community O2O attempts in the future.

Developer's abacus

"At present, the smart home market has not yet fully formed, but the future is full of development prospects." Zhao Qigang said.

According to relevant data, the smart home market cake in 2009 was about 42 billion US dollars, and the market is increasing at a rate of 20% to 30% every year. It is expected to reach 124 billion yuan by 2015. At present, there are more than 100 million potential smart home customers in China. The total market for smart home systems for this group is 14 million sets, with a potential scale of hundreds of billions. Although the smart home market looks a bit red in the future, as far as the current development status of the smart home industry is concerned, it is still in the initial stage of “playing concept”, and there are still many obstacles in promoting popularization.

2015 is the first year of development of smart homes. Major channel dealers have begun to make plans in the field of smart homes. Midea, Xiaomi, Baidu, and telecommunications are intertwined, and terminals, the Internet, and operators are each operating. Real estate entered the silver age, the market returned to rationality, the Internet + real estate model continued to escalate, many housing companies cross-border cooperation to compete for the 100 billion smart home market, small step fast running to seize market share, looking for "serum" that can help them adapt to new changes .

Fangxing Real Estate is married to Tencent, Zhengrong and Yanlord Real Estate cross-border millet, which form a bundle of publicity and marketing; based on the smart environment, Huayuan Real Estate has taken 360 as the breakthrough point of cooperation. It is reported that the "Internet +" smart community benchmark sample that it has worked together to build is expected to be completed and delivered within the year.

Although real estate companies have suggested that cooperation with the Internet will never stop at the product end, most of the cooperation is at the marketing level. Related industry analysts, the current lack of amazing "killer" products on the market, most of them are individual intelligent hardware with "life", has not yet formed an organic system.

Zhao Qigang also said that although the current smart home is still in its infancy, it is definitely a marketing highlight for developers.