Liu Bing: Introducing international high-end home to make your home more beautiful

After four years, the new home of China and the fifth home forum was held on January 5, 2010 at the Kerry Center Hotel in Beijing. The theme of the forum was “Opportunity to Create the Future”, from the home industry. Industry elites and well-known experts gathered to discuss the debate on opportunities, explore future industry trends, and analyze the best strategies for corporate response. The reporter also interviewed some of the guests present at the scene, let us look forward to the domestic home furnishing industry and compete for the 2010 market on the occasion of the economic recovery! "Opportunity to create the future" China's new home perspective · On-site interview of the fifth home forum - Liu Bing, general manager of Beijing Home Element Trading Co., Ltd. [Moderator]: Hello, I am very happy to invite our family element Liu to be a guest today. Just heard from you that we mainly do international high-end home furnishing brands. Can you tell us about this situation? How is its development? [Liu Bing]: Thank you. First of all, because of the beginning of the new year, congratulations to the channel in the new year to develop a new level. Because the home element company is a brand agency company, so in addition to the home brand created in China, we mainly introduce the international first-line home brand in 2010. The main products we introduce are mainly decorations, home textiles, etc., which is to decorate your home. Make your home a more beautiful product. Our main brand introduced in 2010 is Mastro Raphael, a product produced in Italy. This brand has a history of 46 years in Italy. Whether it is from product management design or product production, it is a product with great selling point and hopes that we can also When the Starlight Department Store is opened, we can welcome everyone to come to our store to have a look. [Moderator]: What are the more special activities in the market activity, such as whether there is interaction with the designer? [Liu Bing]: I think this is all the current furniture, including the home company, because the designer provides professional advice to all consumers, so there is a lot of cooperation between us and designers. of. [Moderator]: I also mentioned that there may be a lot of companies in Beijing or in the country, including some international high-end home brands. What is the current competition situation? Can you analyze this market? [Liu Bing]: Because everyone's economic conditions are good now, Chinese consumers are increasingly demanding better quality products. In the introduction of international brands, I think many companies will do the same. The positioning of each company is different, the product positioning is different, the business model is different, so the competition must be there. If there is no competition, the consumer has no choice, so I think the competition is a good one. phenomenon. [Moderator]: Ok, we also hope that our home elements will perform better in 2010, including what we just said, we have a new store, and we hope that its traffic can rise at different levels. [Liu Bing]: Thank you.


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