The main features of the shoe exports of Shenzhen Port in the first quarter

According to customs statistics, in the first quarter of this year, 720 million pairs of shoes were exported through the Shenzhen port, a decrease of 22.6% over the same period of last year; a value of 20.62 billion yuan, a decrease of 14%; in US dollars, equivalent to US$3.37 billion, a decrease of 11.6%. During the same period, the average export price was RMB 28.6 per pair, up 11.3%.

First, the main features of the Shenzhen port shoe exports in the first quarter of this year

(i) Exports in March rose slightly month-on-month. Since August of last year, the size of Shenzhen port shoe exports has increased significantly. In January this year, the export volume reached a high of 410 million pairs and fell significantly. In February, it exported 140 million pairs from Shenzhen port, a sharp decrease of 49.5% year-on-year. Menstrual exports from Shenzhen port rebounded slightly from that in February to 170 million pairs, a year-on-year decrease of 28% and a month-on-month increase of 27.6%. The average export price was RMB 23.5 per pair, which was a year-on-year increase of 13.3% and a month-on-month decrease of 28.9%.

(b) General trade exports exceeded 80% and significantly decreased. In the first quarter, the Shenzhen Port exported 600 million pairs of shoes by general trade, a significant decrease of 25.5%, accounting for 83.3% of the total exports of shoes in Shenzhen during the same period; in the same period, 67.33 million pairs of exports were exported from special customs areas under customs supervision. , a decrease of 13.7%.

(3) Private enterprises dominate exports, and exports of different companies have decreased. In the first quarter, private enterprises exported 540 million pairs of shoes through the Shenzhen port, a decrease of 23.1%, accounting for 75%. In the same period, foreign-invested enterprises exported 140 million pairs of shoes, a decrease of 25.2%, accounting for 19.4%; and state-owned enterprises exported 40.18 million pairs, a decrease of 1.9%.

(d) The EU’s exports have risen in contrarian conditions, and ASEAN’s exports have been significantly reduced. In the first quarter, the Shenzhen port exported 160 million pairs of shoes to the European Union (28 countries). The contrarian increased by 26.6%, accounting for 22.2%; the United States exported 140 million pairs of shoes, increased by 4%, accounting for 19.4%; and exported 9.269 million to ASEAN. Double, significantly reduced by 43%.

Second, the main reason for the decrease of export shoes in Shenzhen Port during the first quarter

The loss of export orders affected the export of footwear. As China’s labor wages and price levels continue to rise, the production costs of Chinese manufacturing companies have surged. The price competitiveness of Chinese shoes and other products has declined in the international market. Many buyers have switched their orders to Southeast Asian countries. According to the forecast of the Vietnam Leather and Footwear Association, in 2014 Vietnam’s footwear and luggage exports will reach approximately US$11.3 billion, of which footwear exports will be approximately US$9.3 billion and luggage exports will be approximately US$2.1 billion. The Ministry of Industry and Trade attributed the growth in Vietnam’s footwear exports to foreign buyers’ shift of orders from China to Vietnam. Some companies said that in the past three years, 10% to 15% of shoes and apparel orders have been lost every year to Vietnam, Cambodia, Bangladesh and other countries in Southeast Asia and South Asia.

Second, the current need to focus on issues and related recommendations

(1) The rising labor and raw material costs have increased the pressure on business operations. According to statistics, in the past 10 years, the average wage of China's urban unit manufacturing industry has increased by 14%, and the national minimum wage has risen by more than 80% since the financial crisis. Taking Guangdong Province as an example, the minimum wage in 2013 was 1,550 yuan, a rapid increase of 1.3 times from 684 yuan in 2005, and an average annual increase of 9.5% from 2005 to 2013. As the main raw material for making shoes, the price of leather has also been rising. In the US market, the price of Texas Texas Bulls has increased by 17.4% from 2012 to 2013, and has soared by 9.7% in the first quarter of this year. The price of finished leather has risen. Take shoe upper leather as an example, it rose by 8 for the entire year. 6% has soared by 6.4% since the beginning of the year and prices have continued to rise. The increase in costs continues to increase business pressure and reduce operating profits of enterprises. Data show that in 2013 fiscal year, Daphne's turnover dropped slightly by 0.8% from HK$10.5 billion in the same period of 2012 to HK$10.4 billion; net profit fell sharply 66.7%, from HK$970 million in the same period in 2012, dropped to HK$330 million.

(b) Export products that do not conform to international market standards have been repeatedly notified. The European Commission's Non-Food Rapid Alert System (REPAX) has issued frequent consumer warnings for Chinese-made shoes this year. On January 6th, Germany notified that “okey baby” brand baby shoes were lined with 0.3mg/kg fumarate dimethylester, which was in a chemical danger. On February 28th, France reported that “BAUDOU” safety shoes were in danger of injury and chromium; On March 27th, Germany notified that "Makgio" women's high heels contained chromium and toluene in excess, posing a chemical danger. On March 28, the French notified that the "KID" brand baby shoes contained 12 mg/kg of chromium, posing a chemical danger.

Suggestions for this: First, strengthen brand awareness, increase the added value and sustainable profitability of products, strengthen safety testing, and manufacture products that meet the requirements of the new international market standards; second, actively develop and build a footwear comprehensive service platform and use electronics. The business boosts the transformation and upgrading of shoe enterprises; the third is to seriously study the laws and regulations concerning the export of leather shoes from EU and other foreign economies, standardize the business operations, and abide by the industry rules.

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