Online shopping has skills

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"Crazy Double Eleven," a time when countless "shopaholics" go wild, even purchasing large items like sofas, coffee tables, and cabinets online from Taobao. After more than half a month, these purchases have finally arrived, but instead of satisfaction, many buyers have been met with disappointment, frustration, and even anger. From mismatched product models to color discrepancies in sofas and scratches on coffee table glass—online shopping can sometimes feel like a gamble. However, with the right strategies, you can minimize the chances of running into issues.

High business ratings aren't always reliable? Online shopping expert: Liu Xin

Duration of online shopping experience: five years

Liu Xin isn’t one for physical shopping malls but prefers the convenience of online shopping. After weeks of research, he finally zeroed in on a sofa that matched his vision, regardless of brand, color, or style. The seller had an impressive reputation, and the price was significantly lower than what he would’ve paid at a brick-and-mortar store. Eager to take advantage of the "Double Eleven" sale, Liu Xin placed the order and paid upfront. But upon receiving the item, he was left feeling less than thrilled due to the noticeable color discrepancy.

Strategy: Don't get swayed by high ratings alone

While high ratings can provide some assurance, they shouldn’t be the sole deciding factor. Always take a moment to read through the reviews—not just the glowing ones but the negative ones too. Some negative reviews might be planted by competitors, while overly positive ones could come from the seller’s own circle. It’s best to sift through the feedback, discarding the extremes, and weigh the general sentiment before making your purchase decision.

Damaged furniture, confusion ensues: Zhou Yile

Duration of online shopping experience: two years

Zhou Yile recently received her coffee table and was horrified to discover that the glass top had been scratched, and one of the corners was chipped. When she contacted the delivery company, they claimed it wasn’t their fault. Turning to the online customer service, they blamed the courier, leaving her stuck in limbo without anyone taking responsibility.

Strategy: Know your rights and act fast

After speaking with the online customer service, the representative informed her that since the packaging had already been opened, any damage was no longer considered a quality issue, and the seller was off the hook. However, Zhou Yile learned that if she had noticed the damage immediately upon opening the package, she could have filed a complaint against the courier. She advises others to hold onto the delivery receipt and request an inspection right away. This way, if something is wrong, it’s easier to pin the blame where it belongs.

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